The impact of information and communications technology and broadcasting on YouTube for improving attitude toward organ donation in secondary education with the creation of short films.

OBJECTIVE

There is a lack of awareness about organ donation among teenagers, a fact that could decrease future donation rates. The objective is to analyze the impact of an educational proposal based on the creation of short films.

METHODS

Fifteen schools were randomly selected: ten for the experimental group (EG), and five for the control group (CG). In both groups all students from the selected classes participated (EG: n = 543, CG: n = 320). An intervention was undertaken in the EG, providing a website to make a short film about organ donation and transplantation (ODT) to be broadcast on YouTube. The students completed a questionnaire before and after the proposal.

STATISTICS

Mann-Whitney test was conducted to compare the pre-test data, McNemar test compare the pre and post test results of each group, and Chi-square test to compare the change in responses between the two groups.

RESULTS

The change to a more favorable response was greater in the EG in all variables. The YouTube channel received 104,912 viewings.

CONCLUSIONS

An innovative educational intervention has a positive influence on teenage attitude and knowledge about ODT; it also has important social repercussions.

PRACTICE IMPLICATIONS

Implementing this educational proposal about ODT could help improve future donation rates.