Assistant Professor, Department of Pedodontics, Dr HSJIDS, Panjab University, Chandigarh, India.
Assistant Professor, Department of Public Health Dentistry, Dr HSJIDS, Panjab University, Chandigarh, India.
Indian J Public Health. 2021 Jan-Mar;65(1):76-81. doi: 10.4103/ijph.IJPH_707_20.
Unsupervised marketing strategies of alternative smoke have made the youth fall prey to herbal smoke in the form of herbal cigarettes and hookahs. The easy online access, exotic looks, and flavors; marketed as safer, healthy alternatives, as an aid to quit smoking has made global herbal cigarette and hookah market see soaring sales in the past decade. Various studies have proven their popularity among the youth and minors with perceptions of being safer and smart alternatives. The scientific studies have shown that herbal smoke is as harmful as tobacco smoke. The marketing strategies of smoke industry to capture the minors and young adults could result in another stronger lobby besides tobacco to be dealt with in coming years. This creates an urgent need for the laws to be reviewed and amended keeping in view the changing scenario.
另类吸烟产品的无监管营销策略使年轻人成为草药香烟和水烟的受害者。这些草药香烟和水烟易于在网上购买，外观奇特，口味多样，被宣传为更安全、更健康的替代品，有助于戒烟，这使得过去十年中全球草药香烟和水烟市场的销售额飙升。多项研究证明，它们在年轻人和未成年人中很受欢迎，他们认为这些产品更安全、更时尚。科学研究表明，草药烟雾与烟草烟雾一样有害。烟草行业为了吸引未成年人和年轻人而采取的营销策略，可能会在未来几年形成另一个比烟草更强大的游说团体。这就迫切需要对法律进行审查和修订，以应对不断变化的局面。
