Sardaro Ruggiero, La Sala Piermichele
Department of Economics, University of Foggia, 71121 Foggia, Italy.
Animals (Basel). 2021 Mar 8;11(3):731. doi: 10.3390/ani11030731.
In Basilicata, southern Italy, a sheep landrace jeopardized of extinction is Gentile di Puglia due to low production levels, low market values of milk and meat, and replacement of wool with synthetic fibers. Due to these dynamics farmers progressively resort to intensive breeding systems, hence causing the gradual disappearance of the ovine sector, the withering of traditional breeding culture and the abandonment of internal and marginal territories. However, in changing climate, traditional agriculture is getting increased attention worldwide by the consumers who are embracing emerging sustainable food production. Thus, in the light of a possible conservation strategy, the study investigates the prospective market for a garment (pullover) produced with wool from Gentile di Puglia, and woven through traditional techniques. An integrated methodological approach based on choice experiments and Bass diffusion model was carried out in order to analyze the consumers' preferences, the penetration market of this innovative product and the new wool value for farmers. The results pointed out a potential demand focused on women aged 50 years and more and a recognized wool value to farmers of 55 € animal (22 € kg). This new revenue could allow the reduction of the difference in gross margin between the Gentile di Puglia and the non-autochthonous intensively-farmed Comisana from 57% to 3%. The production of further wool garments for a wider demand could increase the economic sustainability of Gentile di Puglia, making it even more preferable than other highly productive breeds.
在意大利南部的巴西利卡塔，由于产量低、奶肉市场价值低以及羊毛被合成纤维取代，濒临灭绝的绵羊地方品种是普利亚良种羊。由于这些动态变化，农民逐渐采用集约化养殖系统，从而导致养羊业逐渐消失、传统养殖文化凋零以及内陆和边缘地区被弃用。然而，在气候变化的背景下，传统农业正受到全球消费者越来越多的关注，他们青睐新兴的可持续粮食生产方式。因此，鉴于可能的保护策略，本研究调查了用普利亚良种羊的羊毛并通过传统技术编织而成的服装（套头衫）的潜在市场。为了分析消费者的偏好、这种创新产品的市场渗透率以及对农民而言新的羊毛价值，采用了基于选择实验和巴斯扩散模型的综合方法。结果表明，潜在需求集中在50岁及以上的女性，对农民而言羊毛价值为每只动物55欧元（每公斤22欧元）。这笔新收入可使普利亚良种羊与非本地集约化养殖的科米萨纳羊之间的毛利率差距从57%降至3%。为满足更广泛的需求而生产更多羊毛服装可提高普利亚良种羊的经济可持续性，使其比其他高产品种更具优势。
