Department of Journalism, School of Humanities, Shanghai University of Finance and Economics, 100 Wudong RD, Yangpu District, Shanghai 200433, China.
School of Media and Communication, Shanghai Jiao Tong University, 800 Dongchuan RD, Minhang District, Shanghai 200240, China.
Int J Environ Res Public Health. 2021 Mar 18;18(6):3130. doi: 10.3390/ijerph18063130.
This study explored the relationships between media exposure, cancer beliefs, and cancer information-seeking or information-avoidance behaviors. Based on the planned risk information-seeking model and its extended framework, two predictive models were constructed: one for cancer information seeking and the other for cancer information avoidance. A structural equation modeling strategy was applied to survey data from China HINTS 2017 ( = 3090) to compare the impact of traditional mass media and social media exposure to cancer-related information on cancer information-seeking and information-avoidance behaviors. The study findings suggest that health-related information exposure through different media channels may generate distinctive information-seeking or information-avoidance behaviors based on various cancer beliefs. Additionally, the findings indicate that social media exposure to health-related and cancer curability beliefs does not lead to cancer information avoidance; both mass media and social media exposure encourage people to seek cancer-related information. Cancer fatalism is positively associated with cancer information-seeking and avoiding intentions, suggesting that negative cancer beliefs predict seemingly contradictory yet psychologically coherent information intentions and behaviors.
本研究探讨了媒体接触、癌症信念与癌症信息寻求或回避行为之间的关系。基于计划风险信息寻求模型及其扩展框架，构建了两个预测模型：一个用于癌症信息寻求，另一个用于癌症信息回避。采用结构方程建模策略，对中国 HINTS 2017 调查数据（n=3090）进行分析，比较了传统大众媒体和社交媒体对癌症相关信息的接触对癌症信息寻求和回避行为的影响。研究结果表明，通过不同媒体渠道接触健康相关信息可能会基于不同的癌症信念产生不同的信息寻求或回避行为。此外，研究结果表明，社交媒体对健康相关和癌症可治愈性信念的接触不会导致癌症信息回避；大众媒体和社交媒体的接触都鼓励人们寻求癌症相关信息。癌症宿命论与癌症信息寻求和回避意图呈正相关，这表明消极的癌症信念预测了看似矛盾但在心理上一致的信息意图和行为。
