Testing the adaptability of people's use of attribute frame information.

The informational leakage account of attribute framing effects proposes that a communicator's choice of frame provides informational value, such that different frames are not informationally equivalent. Across five studies communicating food risks, we investigated the adaptability of communication recipients' (our participants) use of frame information by manipulating the degree to which the communicator ostensibly had a choice over how the information was framed. Within-participants framing effects were observed across all conditions of all studies. Only in Study 4 (the only study in which communicator choice was manipulated within-participants) was there any evidence for an attenuation of framing effects where the communicator was not responsible for how the information was framed. Overall, regardless of whether or not framing effects are driven by the informational value contained in a communicator's choice of frame, people show little sensitivity to situations where that choice is removed.