IEEE Trans Vis Comput Graph. 2021 Jun;27(6):2796-2807. doi: 10.1109/TVCG.2021.3074582. Epub 2021 May 12.
Infographics are frequently promoted for their ability to communicate data to audiences affectively. To facilitate the creation of affect-stirring infographics, it is important to characterize and understand people's affective responses to infographics and derive practical design guidelines for designers. To address these research questions, we first conducted two crowdsourcing studies to identify 12 infographic-associated affective responses and collect user feedback explaining what triggered affective responses in infographics. Then, by coding the user feedback, we present a taxonomy of design heuristics that exemplifies the affect-related design factors in infographics. We evaluated the design heuristics with 15 designers. The results showed that our work supports assessing the affective design in infographics and facilitates the ideation and creation of affective infographics.
信息图通常因其能够有效地向受众传达数据而受到推崇。为了方便创作能引起情感共鸣的信息图，重要的是要对人们对信息图的情感反应进行描述和理解，并为设计师们导出实用的设计准则。为了解决这些研究问题，我们首先进行了两项众包研究，以确定 12 种与信息图相关的情感反应，并收集用户反馈，解释是什么触发了信息图中的情感反应。然后，通过对用户反馈进行编码，我们提出了一个设计启发式的分类法，它体现了信息图中与情感相关的设计因素。我们用 15 名设计师对设计启发式进行了评估。结果表明，我们的工作支持评估信息图的情感设计，并有助于激发和创作情感化的信息图。
