Lee Namyeon, Lee Sungkyoung
University of North Carolina at Pembroke, USA.
University of Missouri, USA.
Public Underst Sci. 2022 Feb;31(2):168-178. doi: 10.1177/09636625211034651. Epub 2021 Aug 17.
Within the theoretical frameworks of the dual coding theory, this study examined how the implementation of infographics would influence audiences' cognitive responses to science news reporting topics of genetically modified food and bioengineering. A total of 280 participants were randomly assigned to view news articles that report genetically modified food information presented via infographics or text. Findings showed that the participants recalled more information, elaborated more message-relevant thoughts, and had more favorable attitude changes toward the genetically modified foods when science news content is presented in infographics compared with text. Theoretical and practical implications are discussed herein.
在双重编码理论的理论框架内，本研究考察了信息图表的运用如何影响受众对转基因食品和生物工程等科学新闻报道主题的认知反应。共有280名参与者被随机分配去观看通过信息图表或文字呈现转基因食品信息的新闻文章。研究结果表明，与文字呈现相比，当科学新闻内容以信息图表呈现时，参与者能回忆起更多信息，阐述更多与信息相关的想法，并且对转基因食品有更积极的态度转变。本文讨论了其理论和实践意义。
