Institute of Economics and International Trade, Pusan National University, Busan 46241, Korea.
Department of Tourism and Convention, Pusan National University, Busan 46241, Korea.
Int J Environ Res Public Health. 2021 Apr 30;18(9):4812. doi: 10.3390/ijerph18094812.
In the environment in which an increasing number of older travelers are participating in online tourism platforms, for older travelers who face multiple barriers in using e-commerce, it is essential to identify factors promoting older travelers' website usage for their well-being and sustainable travel industry. This study aims to identify the key factors of website atmosphere for enhancing older travelers' familiarity, investigate the relationship between older adults' website familiarity and revisit intention, and test the moderating role of cognitive age. A web-based survey was conducted, and the sample consisted of 305 US residents 50 years of age and older who had experienced travel websites. The results indicated that three subdimensions of older travelers' website familiarity-informativeness, effectiveness, and entertainment-positively influence their website familiarity. Additionally, the impact of informativeness on website familiarity is stronger for travelers who identify as younger than their chronological age. Moreover, older travelers' familiarity with a website improves their revisit intention. The current study found not only significant travel website atmosphere factors to boost older travelers' participation in online tourism platforms but also significant older travelers' groups depending on their cognitive age perception to magnify the effect of website atmosphere.
在越来越多的老年旅行者参与在线旅游平台的环境下，对于在使用电子商务方面面临多重障碍的老年旅行者来说，确定促进老年旅行者使用网站的因素对于他们的福祉和可持续旅游业至关重要。本研究旨在确定增强老年旅行者熟悉度的网站氛围的关键因素，调查老年人对网站的熟悉程度与重游意向之间的关系，并检验认知年龄的调节作用。本研究采用了基于网络的调查方法，样本由 305 名 50 岁及以上、有过旅行网站体验的美国居民组成。结果表明，老年旅行者网站熟悉度的三个子维度——信息性、有效性和娱乐性——对其网站熟悉度有积极影响。此外，对于自认为比实际年龄年轻的旅行者来说，信息性对网站熟悉度的影响更强。此外，老年旅行者对网站的熟悉程度提高了他们的重游意向。本研究不仅发现了显著的旅游网站氛围因素，可以促进老年旅行者参与在线旅游平台，还发现了根据认知年龄感知而显著的老年旅行者群体，可以放大网站氛围的效果。
