Faculty of Nursing, Jazan University, Jazan, Saudi Arabia.
University of Gloucestershire, Cheltenham, United Kingdom.
J Med Internet Res. 2021 May 5;23(5):e23792. doi: 10.2196/23792.
Many previous studies have explored socialization-oriented social media (SM), but their reach has been limited to the context of information exchange for common personal interests. This study focuses on work-oriented SM, which can enhance organizational networking and productivity levels in the context of public hospitals.
This study aims to provide a theoretical framework to explain how the use of SM can enhance the skills of health professionals and levels of organizational productivity in uncertain environments.
A total of 2 distinct forms of data collection techniques were combined: focus groups and semistructured interviews. Both were conducted with doctors and nurses in Saudi public sector hospitals.
The findings reveal that the use of SM can create professional socialization at the level of the institution, and this can enhance skills, knowledge, decision making, and the overall level of organizational productivity. The increasing use of SM creates collaboration between health experts (particularly endocrinologists and pulmonologists in this case) who arrange video calls to share best practices in terms of medication, diet, and health care plans for patients with multiple diseases. Many of these patients are particularly vulnerable, given the wider context of the current global pandemic.
This study culminates in the Social Media Organizational Productivity model, which provides insights into how SM has increased the accessibility of health professionals through the use of technology. Access to such professionals creates a patient-centric approach and a culture of shared communication for dealing with high-risk patients during the current global pandemic.
许多先前的研究都探讨了面向社会化的社交媒体（SM），但它们的影响范围仅限于个人共同兴趣的信息交流。本研究关注工作导向的 SM，它可以在公立医院的背景下增强组织的社交网络和生产力水平。
本研究旨在提供一个理论框架，解释 SM 的使用如何在不确定的环境中提高卫生专业人员的技能和组织生产力水平。
总共结合了 2 种不同形式的数据收集技术：焦点小组和半结构化访谈。两者都是在沙特公共部门医院的医生和护士中进行的。
研究结果表明，SM 的使用可以在机构层面上创造职业社会化，从而提高技能、知识、决策和整体组织生产力水平。SM 的日益普及促进了卫生专家（特别是内分泌学家和肺科医生）之间的合作，他们通过视频通话来分享针对患有多种疾病的患者的药物、饮食和医疗保健计划方面的最佳实践。在当前全球大流行的背景下，许多这些患者都特别脆弱。
本研究最终得出了社交媒体组织生产力模型，该模型深入了解了 SM 通过技术如何提高卫生专业人员的可及性。这种对专业人员的访问为在当前全球大流行期间处理高风险患者提供了以患者为中心的方法和共享沟通文化。
