Consumer Behavior, Institute for Environmental Decisions (IED), ETH Zurich, Switzerland.
Consumer Behavior, Institute for Environmental Decisions (IED), ETH Zurich, Switzerland.
Food Chem Toxicol. 2021 Jul;153:112252. doi: 10.1016/j.fct.2021.112252. Epub 2021 May 4.
Toxicologists face several challenges when communicating with the public about the potential risks of chemical substances in consumer products. However, based on the consumers' scepticism and detachment from the use of chemical substances in the manufacturing of consumer goods, evidence is needed on how this communication can be improved. Hence, the goal of this study was to experimentally check the effect of an informational video on consumers' acceptance of trace chemicals in consumer products, their willingness to purchase and finally, their perception of the dose-response mechanism. For this, an informational video was developed and evaluated in a pre-post online study with a sample of South Korean consumers (N = 600). The results suggest that providing information on toxicological principles increases people's acceptance of trace chemicals in consumer products and their willingness to purchase a consumer product containing trace chemicals. Within the article, implications for practice and ideas for new research avenues are presented.
毒理学家在向公众传达消费品中化学物质的潜在风险时面临着一些挑战。然而，基于消费者对化学物质在消费品制造中的使用的怀疑和冷漠，需要有证据表明如何改进这种沟通。因此，本研究的目的是通过实验检验关于消费品中痕量化学物质的信息视频对消费者接受度、购买意愿以及最终对剂量-反应机制的看法的影响。为此，在一项有韩国消费者样本（N=600）参与的前后在线研究中，开发并评估了一个信息视频。结果表明，提供关于毒理学原理的信息可以提高人们对消费品中痕量化学物质的接受程度，并增加他们购买含有痕量化学物质的消费品的意愿。文章还提出了一些实践方面的启示和新的研究方向的想法。
