#：关于为人母、饮酒与Instagram上“葡萄酒妈妈”文化的分析。
#: An Analysis of Motherhood, Alcohol Use and #winemom Culture on Instagram.
作者信息
Harding Kelly D, Whittingham Lisa, McGannon Kerry R
机构信息
Canada Fetal Alcohol Spectrum Disorder Research Network, Vancouver, BC, Canada.
Psychology Department, Laurentian University, Sudbury, ON, Canada.
出版信息
Subst Abuse. 2021 May 5;15:11782218211015195. doi: 10.1177/11782218211015195. eCollection 2021.
Abstract
Popular culture has recently seen the emergence of the so-called comical persona, particularly on social media sites such as Instagram. Given the increasing use of alcohol amongst women and the emergence of alcohol as a tool for women and mothers to assert agency and gender equity, a critical analysis of wine mom culture warrants attention. Forty Instagram posts associated with the #winemom hashtag were selected using theoretical sampling and analysed using reflexive thematic analysis. The central objective was to use a postfeminist lens to critically explore how wine mom culture is part of the consumption, (re)production and (re)configuration of the ideologies of 'good' and 'bad' motherhood occurring in online gendered spaces. The findings demonstrated the ubiquity of wine mom culture and its contribution to normalized images and meanings of 'liberated motherhood' that may have problematic sociocultural and health implications related to women's alcohol consumption.
摘要
最近，流行文化中出现了所谓的搞笑形象，尤其是在Instagram等社交媒体网站上。鉴于女性饮酒现象日益普遍，且酒精成为女性和母亲主张自主权和性别平等的一种工具，对“葡萄酒妈妈”文化进行批判性分析值得关注。采用理论抽样法选取了40条与#葡萄酒妈妈#标签相关的Instagram帖子，并运用反思性主题分析法进行分析。核心目标是运用后女权主义视角，批判性地探究“葡萄酒妈妈”文化如何在网络性别化空间中成为“好”与“坏”母亲意识形态的消费、（再）生产和（再）配置的一部分。研究结果表明，“葡萄酒妈妈”文化无处不在，它对“解放了的母亲身份”的标准化形象和意义有所贡献，而这可能对女性饮酒产生有问题的社会文化和健康影响。
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