J Phys Act Health. 2021 Jul 9;18(8):1014-1027. doi: 10.1123/jpah.2020-0832. Print 2021 Aug 1.
To support the strategy development for communication of the updated physical activity (PA) guidelines, the UK Chief Medical Officers' Expert Panel for Communication was created.
To help inform this process, a rapid review was performed to identify and describe how other nations are communicating their PA guidelines and PA generally. Elements of the health-enhancing physical activity policy audit tool created by the World Health Organization were used to investigate all 195 countries.
Seventy-seven countries had their own guidelines; 53 used the World Health Organization guidelines, and for 65 countries, no guidelines could be found. For the communication, 27 countries used infographics; 56 had government policies/documents, and 11 used a mass media campaign. Only 6 of these had been evaluated. Although many countries used infographics, there were no associated evaluations. As such, any future communication strategies should incorporate an evaluation. Mass media campaigns had the strongest evidence base, proving to be an effective strategy, particularly when incorporating aspects of social marketing.
This review provides an insight into strategies countries worldwide have taken to communicate PA guidelines and PA promotion. These should be carefully considered when deciding how best to communicate and promote PA guidelines.
为了支持更新的身体活动（PA）指南的传播策略的制定，成立了英国首席医疗官传播专家小组。
为了帮助告知这一过程，进行了快速审查，以确定和描述其他国家如何传达他们的 PA 指南和一般 PA。使用世界卫生组织创建的促进健康身体活动政策审核工具的要素来调查所有 195 个国家。
77 个国家有自己的指南；53 个国家使用世界卫生组织的指南，对于 65 个国家，找不到指南。在沟通方面，27 个国家使用信息图表；56 个国家有政府政策/文件，11 个国家使用大众媒体运动。其中只有 6 个进行了评估。尽管许多国家使用信息图表，但没有相关评估。因此，任何未来的沟通策略都应包括评估。大众媒体运动具有最强的证据基础，被证明是一种有效的策略，特别是当纳入社会营销的方面时。
本审查提供了对全球各国为传达 PA 指南和促进 PA 而采取的策略的深入了解。在决定如何最好地传达和推广 PA 指南时，应仔细考虑这些策略。
