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《影响力原则》能否激励农场采取安全措施?

Do Cialdini's "Principles of Influence" Motivate Safe Practices on Farms?

机构信息

Northeast Center for Occupational Health and Safety: Agriculture, Forestry, Fishing, Cooperstown, New York, USA.

Bassett Healthcare Network, Research Institute, Cooperstown, New York, USA.

出版信息

J Agromedicine. 2022 Jul;27(3):272-283. doi: 10.1080/1059924X.2021.1950591. Epub 2021 Jul 21.

DOI:10.1080/1059924X.2021.1950591
PMID:34286676
Abstract

On farms, power take-off (PTO) drivelines pose serious risks in terms of both fatal and non-fatal injuries. PTO shielding can prevent such injuries; however, is often underutilized by the farm population. This study aims assesses seven influence campaigns and their ability to change attitudes toward PTO shielding in order to encourage sustainable behavior change. Seven strategies based on common principles of influence (liking, social proof, authority, consistency, reciprocity, and scarcity) were implemented in seven agricultural counties in upstate New York. Pre- and post- tests focused on shielding behaviors and attitudes, as well as the presence of the influence strategies, were used to assess changes resulting from these interventions. Little change in the presence of influence strategies was noted from baseline to follow-up. Additionally, there were no significant changes in behavior or attitude toward PTO shielding in the same time period, indicating the failure of the interventions to create change. The findings of this study support the challenges identified in past efforts to increase the use of PTO shields on farms and highlight the need for more intensive, focused interventions. Future studies can use these lessons to develop more robust interventions for improved outcomes.

摘要

在农场中,动力输出(PTO)驱动轴存在严重的致命和非致命伤害风险。PTO 屏蔽可以防止此类伤害;然而,它经常被农场人口所忽视。本研究旨在评估七种影响策略及其改变对 PTO 屏蔽态度的能力,以鼓励可持续的行为改变。基于影响的共同原则(喜欢、社会证明、权威、一致性、互惠和稀缺性),在纽约州北部的七个农业县实施了七种策略。使用前后测试来评估这些干预措施所产生的变化,重点关注屏蔽行为和态度,以及影响策略的存在。从基线到随访,影响策略的存在几乎没有变化。此外,在同一时期,PTO 屏蔽的行为和态度也没有显著变化,表明干预措施未能产生变化。本研究的结果支持了过去增加农场使用 PTO 屏蔽所面临的挑战,并强调需要更密集、更有针对性的干预措施。未来的研究可以利用这些经验教训来制定更有效的干预措施,以取得更好的结果。

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Do Cialdini's "Principles of Influence" Motivate Safe Practices on Farms?《影响力原则》能否激励农场采取安全措施?
J Agromedicine. 2022 Jul;27(3):272-283. doi: 10.1080/1059924X.2021.1950591. Epub 2021 Jul 21.
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