School of Tourism Management, Sun Yat-sen University, Zhuhai 519000, China.
Department of Convention and Hotel Management, Hannam University, Daejeon 34430, Korea.
Int J Environ Res Public Health. 2021 Jul 7;18(14):7262. doi: 10.3390/ijerph18147262.
This study examines the behavioural intentions of international tourists travelling to Beijing when faced with smog pollution. An extended MGB (model of goal-directed behaviour) was employed as the theoretical framework by integrating mass-media effect and perception of smog. The role of mass-media effect and perception of smog were considered as new variables in the international tourist's decision-making process for travel to Beijing. Structural equation modelling (SEM) was employed to identify the structural relationships among research variables. Our research results showed a strong correlation between positive anticipated emotion and desire. The mass-media effect is a significant (direct) predictor of both the perception of smog and behavioural intention. The Chinese government could attach great importance to the mass-media effect to reduce the negative impact caused by smog pollution on inbound tourism.
本研究考察了国际游客在面对雾霾污染时前往北京的行为意图。通过整合大众媒体效应和对雾霾的感知，采用扩展的 MGB（目标导向行为模型）作为理论框架。大众媒体效应和对雾霾的感知被视为国际游客来北京旅游决策过程中的新变量。结构方程模型（SEM）用于确定研究变量之间的结构关系。我们的研究结果表明，积极预期情绪和欲望之间存在很强的相关性。大众媒体效应是对雾霾的感知和行为意图的重要（直接）预测指标。中国政府可以重视大众媒体效应，以减轻雾霾污染对入境旅游的负面影响。
