后 COVID-19 时代美容市场购买模式的变化：文献综述。
Changes in purchasing patterns in the beauty market due to Post-COVID-19: Literature review.
机构信息
Division of Beauty Arts Care, Department of Practical Arts, Graduate School of Culture and Arts, Dongguk University, Seoul, South Korea.
LS COSMETIC Co, Incheon, South Korea.
出版信息
J Cosmet Dermatol. 2021 Oct;20(10):3074-3079. doi: 10.1111/jocd.14357. Epub 2021 Oct 10.
BACKGROUND
With online purchases' skyrocketing due to COVID-19, there has been a big change in the beauty products consumers' purchase.
AIMS
The purpose of this paper was to review the literature focusing on changes in purchasing patterns in the beauty market after COVID-19 pandemic.
METHODS
This review paper is a literature review, and the method is a narrative review.
RESULTS
The past and present purchasing of beauty products were rapidly changed. The cosmetics and many beauty products were increased purchasing rate due to marketing of Wanghong broadcasting. Also, the non-face-to-face market environment has expanded after COVID-19.
CONCLUSION
As COVID-19 pandemic changes consumer values and lifestyle, its role and function are changing and its purchasing patterns are altered.
背景
由于 COVID-19，在线购买量飙升，消费者的美容产品购买方式发生了重大变化。
目的
本文旨在综述 COVID-19 后美容市场购买模式的变化。
方法
本综述论文是文献综述，方法是叙述性综述。
结果
过去和现在的美容产品购买方式迅速发生变化。由于网红直播营销，化妆品和许多美容产品的购买率有所上升。此外，COVID-19 后非面对面的市场环境也有所扩大。
结论
随着 COVID-19 大流行改变了消费者的价值观和生活方式，其作用和功能正在发生变化，购买模式也发生了改变。
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