Division of Beauty Arts Care, Department of Practical Arts, Graduate School of Culture and Arts, Dongguk University, Seoul, South Korea.
Daily Beauty Unit, Amorepacific Co, Seoul, South Korea.
J Cosmet Dermatol. 2021 Jul;20(7):1975-1991. doi: 10.1111/jocd.14150. Epub 2021 Jun 2.
Our research results will be helpful in the development of the K-beauty customized cosmetics industry as well as consumers who are having difficulty in purchasing cosmetics due to the rapid transition to a non-face-to-face society due to COVID-19.
This paper attempted to investigate the recognition and development potential of customized cosmetics, focusing on mobile shopping in the era of COVID-19 untact period.
The women included in the study consumer Seoul residence in the mobile shopping experience 40-60 targets for women 380 were the people. Statistical processing of data collected by the data analysis method is analyzed using the SPSS (Statistical Package for Social Science) WIN25.0 statistical package program through the process of data coding and data cleaning.
As the untact era enters, the frequency of using non-face-to-face mobile shopping for customized cosmetics is increasing, and it is believed to be deeply related to the level of interest in skin and recognition of customized cosmetics, such as the use of hands-on apps that incorporate new technologies of the 4th industrial revolution. Looking at the Kaiser-Meyer-Olkin to confirm the normality and validity of the population proved its validity. January 2020 (after COVID-19 spread), the use of mobile shopping was increased. In the future, it was significantly higher to continue shopping for cosmetics using mobile devices p < 0.001.
The present study focused on the recognition and development potential of customized cosmetics on mobile shopping in the era of COVID-19 untact period. Our results suggested that the possibility of developing customized cosmetics through mobile shopping in the untact era after COVID-19 will be endless, and it is believed that various marketing strategies will be supported in the future.
我们的研究成果将有助于 K 美容定制化妆品行业的发展，也有助于那些因 COVID-19 导致的非面对面社会快速转型而在购买化妆品方面遇到困难的消费者。
本文试图调查定制化妆品的认知和发展潜力，重点关注 COVID-19 无接触时期的移动购物。
本研究的女性消费者为居住在首尔的 40-60 岁女性，共 380 人。通过数据编码和数据清理过程，使用 SPSS（社会科学统计软件包）WIN25.0 统计软件包程序对通过数据分析方法收集的数据进行统计处理。
随着无接触时代的到来，人们越来越频繁地使用非面对面的移动购物来购买定制化妆品，这与对皮肤的兴趣水平和对定制化妆品的认知有关，例如使用整合第四次工业革命新技术的动手应用程序。通过凯泽-迈尔-奥尔金（Kaiser-Meyer-Olkin）检验来确认人口的正态性和有效性，证明其具有有效性。2020 年 1 月（COVID-19 传播之后），移动购物的使用量增加。未来，使用移动设备继续购买化妆品的可能性显著更高，p < 0.001。
本研究重点关注 COVID-19 无接触时期移动购物时代对定制化妆品的认知和发展潜力。我们的研究结果表明，COVID-19 无接触时代通过移动购物开发定制化妆品的可能性将是无穷无尽的，相信未来将支持各种营销策略。
