Division of Beauty Arts Care, Department of Practical Arts, Graduate School of Culture and Arts, Dongguk University, Seoul, South Korea.
Daily Beauty Unit, Amorepacific Co, Seoul, South Korea.
J Cosmet Dermatol. 2021 Oct;20(10):3085-3092. doi: 10.1111/jocd.14377. Epub 2021 Oct 10.
Severe acute respiratory syndrome coronavirus disease 19 (COVID-19) is attracting worldwide attention and has been declared an infectious disease by the World Health Organization (WHO), and accordingly, interest and meaning in health and well-being are expanding in recent years.
This paper attempted to investigate the recognition and development potential of customized cosmetics focusing on inner beauty products through DTC (Direct to Customer) genetic testing in the era of COVID-19 pandemic.
PATIENTS/METHODS: The number of women included in the survey of consumers living in Seoul metropolitan city ranged from 40 to 60, and 380 women in Republic of Korea. Statistical processing of the data collected by the data analysis method is analyzed using the Statistical Package for Social Science (SPSS) WIN25.0 statistical package program through the process of data coding and data cleansing.
In this study, the DTC genetic test, single, and/or combination treatment for customized inner beauty products and customized cosmetics were compared and analyzed, respectively. Accordingly, in keeping with the rapidly changing market conditions, we sought to study customized inner beauty and customized cosmetics recognition and purchasing behavior through DTC genetic testing in the unexplored era after COVID-19 pandemic. As a result, it was significantly more effective to use customized inner beauty and customized cosmetics after DTC genetic test (p < 0.001).
This study emphasizes that after the global COVID-19 pandemic worldwide that occurred after January 2020, the definition of health persistence, wellness, and well-dying associated with beauty and cosmetology is also evolving from the DTC genetic test. In our results, it was found for the first time that the intake of customized inner beauty preparations and the use of customized cosmetics would be more effective. In the above significant research results, it is believed that research on the combinational effect of customized inner beauty products and customized cosmetics is required in the global DTC genetic testing market.
严重急性呼吸综合征冠状病毒病 19（COVID-19）引起了全球关注，并已被世界卫生组织（WHO）宣布为传染病，因此，近年来人们对健康和幸福的兴趣和意义不断扩大。
本文试图探讨在 COVID-19 大流行时代，通过直接面向客户（DTC）基因检测，针对内在美产品，认识和开发定制化妆品的潜力。
患者/方法：对居住在首尔大都市的消费者进行的调查中，女性样本量为 40 至 60 人，韩国共 380 人。通过数据编码和数据清理过程，使用社会科学统计软件包（SPSS）WIN25.0 统计软件包程序对收集的数据进行统计处理。
本研究分别比较和分析了 DTC 基因检测、单一和/或联合治疗的定制内在美产品和定制化妆品。因此，为了适应快速变化的市场条件，我们试图通过 DTC 基因检测研究 COVID-19 大流行后未开发的定制内在美和定制化妆品的认知和购买行为。结果表明，DTC 基因检测后使用定制内在美和定制化妆品的效果显著（p<0.001）。
本研究强调，2020 年 1 月后全球 COVID-19 大流行后，与美容和化妆品相关的健康持续、健康、临终关怀的定义也在通过 DTC 基因检测发生变化。在我们的研究结果中，我们首次发现，定制内在美容制剂的摄入和定制化妆品的使用将更加有效。在上述具有重要意义的研究结果中，我们认为，在全球 DTC 基因检测市场，需要研究定制内在美容产品和定制化妆品的联合效应。
