Serpico Michelangelo, Rovai Dominic, Wilke Kristine, Lesniauskas Ruta, Garza Jeff, Lammert Amy
ESCP Business School-Turin Campus, Corso Unione Sovietica 218 bis, 10134 Torino, Italy.
Department of Food, Bioprocessing and Nutrition Sciences, North Carolina State University, Raleigh, NC 27606, USA.
Foods. 2021 Oct 11;10(10):2404. doi: 10.3390/foods10102404.
Insects have been proposed as a sustainable food solution due to their environmental, nutritional, and socioeconomic value; however, in the western world, insects are viewed as disgusting. This research aimed to understand the acceptance of insect-based products in the US market by studying the emotional response to such. A survey of 826 consumers was conducted using (1) a modified version of the EsSense Profile questionnaire to capture the emotional response to pictures of different kinds of foods, (2) images to evaluate the influence of the presence or absence of non-visible insects in food products, (3) information about the environmental value of insects, and (4) socioeconomic demographics. Disgust was found as a barrier to product acceptance. Insect food products were positively correlated with the emotions of interest, understanding, daring, adventurous, and worried, and negatively correlated with the emotions satisfied, good, pleasant, happy, calm, warm, nostalgic, and secure. The influence of sustainability-related information on the emotional response to such products is complex and should be carefully considered.
由于昆虫具有环境、营养和社会经济价值，它们已被提议作为一种可持续的食物解决方案；然而，在西方世界，昆虫被视为令人厌恶的东西。本研究旨在通过研究对昆虫基产品的情感反应来了解美国市场对其的接受程度。对826名消费者进行了一项调查，使用（1）EsSense Profile问卷的修改版来捕捉对不同种类食物图片的情感反应，（2）图片以评估食品中是否存在不可见昆虫的影响，（3）关于昆虫环境价值的信息，以及（4）社会经济人口统计数据。厌恶被发现是产品接受度的一个障碍。昆虫食品与兴趣、理解、大胆、冒险和担忧等情绪呈正相关，与满足、良好、愉快、快乐、平静、温暖、怀旧和安全等情绪呈负相关。与可持续性相关的信息对这类产品情感反应的影响是复杂的，应仔细考虑。
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