SUMY STATE UNIVERSITY, SUMY, UKRAINE.
PRIVATE CLINIC "ANDROS ", KHERSON, UKRAINE.
Wiad Lek. 2021;74(9 cz 1):2192-2196.
The aim: To identify the main fears of donation among young people in the city and ways to eliminate these phobias with the help of modern marketing tools.
Materials and methods: It was conducted the questionnaire among Sumy State University students on donation fears. The questionnaire included questions about experience of donation, reason for non donation and age. After that a focus group among students who feared donation was organized. Participants were shown a 360 degree video recorded in the blood center and discussed how to donate blood after watching the video.
Results: The main phobias were fear of becoming infected during the procedure (37.7%), fear of the procedure itself due to ignorance and misunderstanding of what to expect (14.0%), and fear of the needle, blood, and the discomfort possibility during the procedure (10.0%); 26.7% indicated that they could not be donors due to poor health, and 11.6% due to personal laziness. It was developed a 360o video, which demonstrates the blood donation process, showing the next steps with the selected blood in facilities. Its continues for 20 minutes. This video was shown in the focus group for ten non-donors with some donation fear. 60% of them reported a change from blood to a positive, which may indicate this tool's effectiveness.
Conclusions: Due a 360o video some non-donor people can ensure safety, sterility of the process, reduce the fear of donation and further increase the likelihood of becoming regular donors.
识别年轻人对捐赠的主要恐惧，并通过现代营销工具帮助消除这些恐惧。
在苏梅国立大学的学生中进行了一项关于捐赠恐惧的问卷调查。问卷包括有关捐赠经验、不捐赠的原因和年龄的问题。之后，组织了一组对捐赠感到恐惧的学生进行焦点小组讨论。向参与者展示了在血液中心录制的 360 度视频，并在观看视频后讨论了如何献血。
主要的恐惧包括在手术过程中感染的恐惧（37.7%）、由于对预期情况的无知和误解而对手术本身的恐惧（14.0%），以及对针、血液和手术过程中不适的恐惧（10.0%）；26.7%的人表示由于健康状况不佳而无法成为捐赠者，11.6%的人表示由于个人懒惰而无法成为捐赠者。开发了一个 360o 视频，展示了献血过程，展示了在设施中用选定的血液进行的下一步骤。它持续了 20 分钟。这个视频在一个有一些捐赠恐惧的十个非捐赠者的焦点小组中展示。其中 60%的人表示对献血的态度从消极转为积极，这可能表明该工具的有效性。
由于 360o 视频，一些非捐赠者可以确保过程的安全性、无菌性，减少对捐赠的恐惧，并进一步增加成为定期捐赠者的可能性。
