Martínez-Pastor Esther, Vizcaíno-Laorga Ricardo, Atauri-Mezquida David
Universidad Rey Juan Carlos, Spain.
Universidad de Valladolid, Spain.
Heliyon. 2021 Oct 20;7(10):e08178. doi: 10.1016/j.heliyon.2021.e08178. eCollection 2021 Oct.
This article seeks to identify the presence of food products on channels featuring kid YouTuber vloggers (or 'kidfluencers') aged under 14 years old in Spain, the United States and the United Kingdom, to determine if they are encouraging a healthy diet. Content analysis was performed on a sample of 450 videos (6750 min) posted within a three-year time span. The results show that, with regard to the foods present in the videos, those most commonly present (71%) are non-essential and unhealthy foods and the United States is the country with the highest percentage of non-essential and unhealthy foods, followed by the United Kingdom and Spain. The channels in Spain show a higher number of healthy foods compared to the rest (N = 11). The results suggest a relationship between consumer habits and what kid vloggers reflect in their channels.
本文旨在确定西班牙、美国和英国14岁以下儿童YouTube博主（或“儿童网红”）频道上食品的出现情况，以确定它们是否在鼓励健康饮食。对在三年时间内发布的450个视频（6750分钟）样本进行了内容分析。结果表明，就视频中出现的食品而言，最常见的（71%）是非必需的不健康食品，美国非必需和不健康食品的比例最高，其次是英国和西班牙。与其他国家相比，西班牙的频道展示了更多数量的健康食品（N = 11）。结果表明消费者习惯与儿童博主在其频道中所反映的内容之间存在关联。
