Kolodko Julia, Schmidtke Kelly Ann, Read Daniel, Vlaev Ivo
Warwick Business School, The University of Warwick Coventry, Coventry, United Kingdom.
Warwick Medical School, The University of Warwick Coventry, Coventry, United Kingdom.
PLoS One. 2021 Nov 16;16(11):e0259747. doi: 10.1371/journal.pone.0259747. eCollection 2021.
The Behavior Change Wheel is the most comprehensive and practically useful methodology available for developing behavior change interventions. The current article demonstrates how it can be applied to optimize pro-environmental behaviors and, in so doing, give interventionists access to a rigorous set of theories and techniques for systematically developing pro-environmental interventions. Section 1 describes the development of an intervention to increase people's intentions to post anti-littering messages on social media. Study 2 describes the development and evaluation of an intervention to increase people's actual anti-littering posts. Both evaluations are randomized controlled trials that compare the effectiveness of the developed intervention with interventions less informed by the Wheel. We found interventions completely informed by the Wheel to be more effective than interventions less (or not at all) informed by the Wheel. The discussion explores how the Behavior Change Wheel methodology can be used to design future pro-environment interventions.
行为改变轮是目前可用于制定行为改变干预措施的最全面且最具实用性的方法。本文展示了如何运用该方法来优化亲环境行为，从而使干预者能够获取一套严谨的理论和技巧，用于系统地制定亲环境干预措施。第1节描述了一项旨在提高人们在社交媒体上发布反乱扔垃圾信息意愿的干预措施的制定过程。研究2描述了一项旨在增加人们实际反乱扔垃圾帖子数量的干预措施的制定与评估过程。这两项评估均为随机对照试验，将所制定干预措施的效果与受行为改变轮影响较小的干预措施进行比较。我们发现，完全受行为改变轮影响的干预措施比受其影响较小（或根本未受影响）的干预措施更有效。讨论部分探讨了如何运用行为改变轮方法来设计未来的亲环境干预措施。
