School of Tourism Management, Shanghai Normal University, Shanghai 201418, China.
Institute of Artificial Intelligence and Change Management, Shanghai University of International Business and Economics, Shanghai 200336, China.
Int J Environ Res Public Health. 2021 Nov 22;18(22):12254. doi: 10.3390/ijerph182212254.
Why does the continued use of social commerce platforms fail to promote consumer wellbeing? This study explores the roles of influencers, informational incentives and fear of missing out (FoMO) in the relationships between social commerce platform use and consumer mental health. Data were obtained through questionnaires, as well as constructing a research model. Statistical analysis and path analysis of the structural equation model were performed by the software IBM SPSS and AMOS, and the following results were obtained. (1) Influencer expertise and interactivity, informational incentives and FoMO have a significant impact on consumers' continued use of social commerce platforms. (2) Materialism has no significant effect on consumer social commerce platform use. (3) FoMO mediates the relationships between informational incentives and continued use of social commerce platforms. (4) Consumers' continuous use of social commerce platforms has a strong relationship with mental health. (5) Continued use of social commerce platforms can lead to intense social engagement, as well as more severe outcomes such as psychological anxiety and compulsive buying. The findings of the paper have important implications for the development of social business theory and management practice.
社交媒体平台的持续使用为何未能促进消费者的幸福感？本研究探讨了影响者、信息激励和错失恐惧（FoMO）在社交媒体平台使用与消费者心理健康之间关系中的作用。数据通过问卷调查获得，并构建了研究模型。采用 IBM SPSS 和 AMOS 软件对结构方程模型进行统计分析和路径分析，得到以下结果。（1）影响者的专业性和互动性、信息激励和 FoMO 对消费者持续使用社交媒体平台有显著影响。（2）物质主义对消费者使用社交媒体平台没有显著影响。（3）FoMO 在信息激励和社交媒体平台持续使用之间起中介作用。（4）消费者持续使用社交媒体平台与心理健康有很强的关系。（5）社交媒体平台的持续使用会导致强烈的社交参与，以及更严重的后果，如心理焦虑和强迫性购买。本文的研究结果对社会商业理论和管理实践的发展具有重要意义。
