College of Transportation Engineering, Chang'an University, Xi'an, Shaanxi, China.
PLoS One. 2021 Dec 2;16(12):e0258790. doi: 10.1371/journal.pone.0258790. eCollection 2021.
Bike-sharing is widely recognized as an eco-friendly mode of transportation and seen as one of the solutions to the problem of air pollution and congestion. With the emphasis on sustainability in transportation, bike-sharing systems is an emerging topic of urban transport and sustainable mobility related research. Existing studies mainly explored the factors affecting individuals' initial intentions to start using a shared bicycle, but few looked at the likelihood that a user would continue using one This study proposed a structural equation model with bike-sharing purchase decision involvement as independent variable, bike-sharing willingness to use as dependent variable, traveler participation and traveler perceived value as intermediary variables by introducing the concepts of purchase decision involvement, customer participation and perceived value in consumer psychology and behavior. A survey on bike-sharing users in Xi'an was conducted online and offline, and 622 effective responses were collected. The research model was tested by Amos 24.0 and the empirical results showed that All influencing factors including bike-sharing's purchase decision-making involvement, traveler participation and traveler's perceived value are found to be significantly and positively associated with usage intention; traveler perceived value play a chain-mediating role between bike-sharing purchase decision involvement and usage intention; bike-sharing purchase decision involvement have indirect effects on traveler perceived value through traveler participation. The results of this study enrich the current research's in the field of sharing economy, and it is certain guiding significant for how to obtain and maintain stable customers in bicycle-sharing industry.
共享单车被广泛认为是一种环保的交通方式，被视为解决空气污染和交通拥堵问题的方案之一。随着交通领域对可持续性的重视，共享单车系统成为城市交通和可持续流动性相关研究的新兴话题。现有研究主要探讨了影响个体开始使用共享单车初始意愿的因素，但很少关注用户继续使用共享单车的可能性。本研究通过引入消费者心理学和行为学中的购买决策参与度、顾客参与度和感知价值的概念，以共享单车购买决策参与度为自变量，共享单车使用意愿为因变量，以出行者参与度和出行者感知价值为中介变量，提出了一个结构方程模型。通过在线和线下的方式对西安市的共享单车用户进行了调查，共收集到 622 份有效回复。使用 Amos 24.0 对研究模型进行了检验，实证结果表明，共享单车的购买决策参与度、出行者参与度和出行者感知价值等所有影响因素均与使用意愿呈显著正相关；出行者感知价值在共享单车购买决策参与度和使用意愿之间起着链式中介作用；共享单车购买决策参与度通过出行者参与度对出行者感知价值产生间接影响。本研究的结果丰富了共享经济领域的现有研究，对于如何在共享单车行业中获得和保持稳定的客户具有一定的指导意义。
