Zhou Jian, Yang Jian, Sun Hehe, Liu Yang, Liu Xiao
Department of Business Management, School of Business, Qingdao University, Qingdao, China.
Department of Computer Science and Technology, Ocean University of China, Qingdao, China.
Front Psychol. 2021 Nov 11;12:744237. doi: 10.3389/fpsyg.2021.744237. eCollection 2021.
How to achieve business model innovation (BMI) has always been a focus topic in the field of entrepreneurship. Based on cognitive theory, this study takes new ventures as the research object to build a theoretical model to explore the impact of entrepreneurial cognition on BMI choice, its intermediary mechanism, and boundary conditions. We test our framework with a sample of 242 questionnaires; the empirical research results show that entrepreneurial configuration cognition, willing cognition, and ability cognition indirectly affect the BMI of new ventures. Strategic sensitivity (SSE) mediated the relationship between entrepreneurial cognition and BMI; knowledge diversity positively moderates the relationship between SSE and BMI. Machine learning algorithm research has found three prediction models for BMI of new ventures. By constructing a theoretical analysis framework of BMI from the perspective of cognition, the results deepen the relevant research on BMI of new ventures, clarify the source of unique characteristics and capabilities of entrepreneurs, provide a new research perspective for analyzing the impact mechanism of entrepreneurial cognition on BMI, enrich the research results in the field of "situation-cognition behavior," and further clarify the important role of knowledge in the development of new ventures.
如何实现商业模式创新（BMI）一直是创业领域的一个焦点话题。基于认知理论，本研究以新创企业为研究对象，构建理论模型，探讨创业认知对BMI选择的影响、其中介机制及边界条件。我们用242份问卷样本对框架进行了检验；实证研究结果表明，创业构型认知、意愿认知和能力认知间接影响新创企业的BMI。战略敏感性（SSE）在创业认知与BMI之间起中介作用；知识多样性正向调节SSE与BMI之间的关系。机器学习算法研究发现了新创企业BMI的三种预测模型。通过从认知角度构建BMI理论分析框架，研究结果深化了新创企业BMI的相关研究，明确了创业者独特特征和能力的来源，为分析创业认知对BMI的影响机制提供了新的研究视角，丰富了“情境-认知-行为”领域的研究成果，并进一步阐明了知识在新创企业发展中的重要作用。
