Business School, Soochow University, Suzhou, Jiangsu, China.
School of Political and Public Administration, Soochow University, Suzhou, Jiangsu, China.
PLoS One. 2023 Aug 30;18(8):e0290849. doi: 10.1371/journal.pone.0290849. eCollection 2023.
When high uncertainty becomes the norm in entrepreneurship, entrepreneurial failure often becomes the first natural barrier that new ventures face. In dynamic environment, there is still a lack of clear answers on what strategic orientation new ventures need to adopt to improve organizational learning efficiency and achieve sustainable development. Lean startup theory believes that the entrepreneurial process is also a process where organizational cognition is constantly iterated and updated, which drives entrepreneurs to explore business opportunities through iteration learning and early customer insight. The paper aims to describe and examine the relationship between lean startup strategy, organizational iterative learning, and sustainable development of new ventures. This model is tested on the survey data of R&D departments of 325 technology new ventures in China. The research results show that: lean startup strategy can positively affect sustainable performance of new ventures; organizational iterative learning plays a mediating role in the relationship between lean startup strategy and sustainable development; market dynamics positively moderate the relationship between organizational iterative learning and sustainable development, while technology dynamics negatively moderate this relationship; furthermore, the two also moderate the process of lean startup strategy influencing sustainable development through organizational iterative learning, and that moderated mediating effect is significant. The research results reveal that entrepreneurs should deepen lean startup practices in new business layout, advocate the iteration and output of advanced knowledge, help enterprises establish proprietary knowledge barriers, and achieve sustainable development.
当高不确定性成为常态时，创业失败往往成为新企业面临的第一道天然屏障。在动态环境下，新企业需要采取何种战略定位来提高组织学习效率并实现可持续发展，仍缺乏明确答案。精益创业理论认为，创业过程也是组织认知不断迭代和更新的过程，它促使创业者通过迭代学习和早期客户洞察来探索商业机会。本文旨在描述和检验精益创业战略、组织迭代学习与新企业可持续发展之间的关系。该模型在中国 325 家科技型新企业研发部门的调查数据上进行了检验。研究结果表明：精益创业战略能够积极影响新企业的可持续绩效；组织迭代学习在精益创业战略与可持续发展之间发挥中介作用；市场动态对组织迭代学习与可持续发展之间的关系具有正向调节作用，而技术动态则具有负向调节作用；此外，二者还通过组织迭代学习调节了精益创业战略对可持续发展的影响过程，且这种调节的中介效应显著。研究结果表明，企业家应深化新业务布局中的精益创业实践，倡导先进知识的迭代和输出，帮助企业建立专有知识壁垒，实现可持续发展。
