Peng Norman, Chen Annie
Professor of Marketing, Roehampton University, United Kingdom.
Int J Hosp Manag. 2021 Apr;94:102891. doi: 10.1016/j.ijhm.2021.102891. Epub 2021 Feb 24.
The purpose of this research is to examine how consumers' attachment to luxury restaurants and their emotional ambivalence contribute to their reservation session abandonment during the coronavirus disease 2019 (COVID-19) pandemic. In addition, the moderating effect of luxury consumption goals (e.g., self-presentation motives, status consumption, and need for uniqueness) is examined. A total of 408 participants completed questionnaires, and the results reveal that luxury restaurant attachment significantly influences consumers' emotional ambivalence, which in turn causes them to not complete their reservation sessions. Furthermore, the moderating effects of status consumption and need for uniqueness are supported.
本研究的目的是探讨消费者对豪华餐厅的依恋及其情感矛盾心理如何导致他们在2019年冠状病毒病（COVID-19）大流行期间放弃预订。此外，还考察了奢侈消费目标（如自我展示动机、地位消费和独特性需求）的调节作用。共有408名参与者完成了问卷调查，结果显示，对豪华餐厅的依恋显著影响消费者的情感矛盾心理，进而导致他们不完成预订。此外，地位消费和独特性需求的调节作用得到了支持。
