新冠疫情期间的口罩佩戴行为：美国与韩国的跨文化比较
Mask-Wearing Behavior During the COVID-19 Pandemic: A Cross-Cultural Comparison Between the United States and South Korea.
作者信息
Chang Hyo Jung Julie, Min Seoha, Woo Hongjoo, Yurchisin Jennifer
机构信息
Texas Tech University.
California State Polytechnic University.
出版信息
Fam Consum Sci Res J. 2021 Sep;50(1):5-26. doi: 10.1111/fcsr.12416. Epub 2021 Aug 22.
Abstract
This study identified and compared factors that directly and indirectly influenced face mask-wearing in the United States and South Korea during the COVID-19 pandemic by applying the theory of reasoned action. The overall levels of attitudes and future mask-wearing behavioral intention were lower for United States than Korean participants ( = 150 and = 150). Differences between the groups were noted in the impact of norms and background characteristics on attitudes and behavioral intention. Messages communicating the importance of wearing masks should be tailored to different cultures. Americans should be encouraged to try wearing masks on their own while Koreans should hear about the social benefits of mask-wearing.
摘要
本研究运用理性行动理论，识别并比较了在新冠疫情期间直接和间接影响美国和韩国民众佩戴口罩行为的因素。美国参与者（n = 150）的总体态度水平和未来佩戴口罩的行为意向低于韩国参与者（n = 150）。研究发现，群体之间在规范以及背景特征对态度和行为意向的影响方面存在差异。传达佩戴口罩重要性的信息应根据不同文化进行调整。应该鼓励美国人自行尝试佩戴口罩，而对于韩国人，则应宣传佩戴口罩的社会效益。
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