Department of Liberal Arts College, Kyonggi University, Gyeonggi 15442, Korea.
Graduate School of Tourism, Event, and Convention Management, Kyonggi University, Seoul 03746, Korea.
Int J Environ Res Public Health. 2021 Dec 23;19(1):114. doi: 10.3390/ijerph19010114.
The purpose of this study aims at segmenting the urban forest users' market by motivation and analyzing the difference in perceived effects of urban forests. Based on a literature review, the study selected seven motivating factors of urban forest users: experiential activity, relaxatin/healing, health management, escape from everday life, daily leisure, affinity toward nature. Data were collected online from 21 to 29 Sepember 2020 with urban forest visitors. We analyzed 878 questionnaires received from those with experience of visiting an urban forest within the previous 24 months. We performed a cluster analysis to classify the subjects according to the characteristics of urban forest utilization, and assigned them to four clusters (rest in nature, family leisure, passive participation, and multiple pursuit). An additional analysis was performed to determine intergroup differences, which revealed differences in perceived benefits and healing effects of urban forests as well as satisfaction. The results of this study provide implications for urban forest operation and strategy setup.
本研究旨在通过动机对城市森林使用者市场进行细分，并分析城市森林感知效果的差异。基于文献回顾，本研究选择了城市森林使用者的七个动机因素：体验活动、放松/疗愈、健康管理、逃避日常生活、日常休闲、亲近自然。本研究于 2020 年 9 月 21 日至 29 日通过网络向城市森林游客收集数据。我们对 878 份在过去 24 个月内有过参观城市森林经历的问卷进行了分析。我们通过聚类分析根据城市森林利用特点对被试进行分类，并将他们分为四个群体（自然休憩、家庭休闲、被动参与和多重追求）。进一步的分析确定了组间差异，揭示了城市森林感知效益和疗愈效果以及满意度的差异。本研究的结果为城市森林的运营和策略制定提供了启示。
