Erik Hanife Ece, Colaklar Merve, Yildiz Egemen, Gülçek Aişe Esra, Percin Bilgin, Aktas Cağlar, Özbeyaz Cağrı, Tokmak Fati Gözde Sebnem, Demir Çuha Mervenur, Doğru Mustafa, Ercan Polat, Kuzu Aslı, Aral Özbek Deniz, Dölek Eda, Koç Fadime Eda, Solak Büşra, Yardım Mahmut, Özcebe Hilal
Department of Public Health, Hacettepe University Faculty of Medicine, Ankara, Turkey.
Department of Emergency Medicine, University of Health Sciences Sultan 2 Abdulhamid Han Training and Research Hospital, Istanbul, Turkey.
Turk Thorac J. 2021 Nov;22(6):432-438. doi: 10.5152/TurkThoracJ.2021.20291.
Movies are among the most widely used media for advertising, promotional, and sponsorship activities of the tobacco industry, and the industry has been making huge investments in this sector for many years. In this study, the effects of movie scenes depicting the use of tobacco products, and the possible effects of the laws governing such scenes, were examined.
The sample of the study consisted of 50 films, the first 2 of which were the most watched each year, between the years 1992 and 2016, according to the data of the Center for Turkish Cinema Studies and the boxofficeturkiye.com websites. The scenes depicting the use of tobacco products were analyzed using the data collection form developed by the researchers. Each movie was evaluated separately by 2 researchers.
A tobacco product was used in 82% of the 50 films watched. Men (87%), individuals between the ages of 25 and 64 (78.0%), and leading actors (40%) used more tobacco products, and the most frequently used product was the cigarette (93.1%). The number andduration of scenes containing tobacco was greater by 1.6 times before the first law was passed, and between the passage of the first law and the passage of the second law (P > .05, P > .05). The number and duration of the scenes decreased between the passage of the first and the second laws and after the second law was passed, by 3.6 and 5.3 times, respectively (P < .05, P < .05).
Consistent and comprehensive tobacco control policies have been effective in reducing the number of scenes that contain tobacco in the movies produced in Turkey. A comprehensive and multidisciplinary approach is required to overcome the tobacco industry's impact on cinema.
电影是烟草行业广告、促销和赞助活动中使用最广泛的媒体之一，多年来该行业一直在这一领域投入巨额资金。本研究考察了描绘烟草制品使用的电影场景的影响，以及管理此类场景的法律可能产生的影响。
本研究样本包括50部影片，根据土耳其电影研究中心和boxofficeturkiye.com网站的数据，其中前两部是1992年至2016年期间每年观看人数最多的影片。使用研究人员编制的数据收集表对描绘烟草制品使用的场景进行分析。每部电影由两名研究人员分别进行评估。
在观看的50部影片中，82%出现了烟草制品。男性（87%）、25至64岁的人群（78.0%）和主角（40%）使用烟草制品的情况更多，最常使用的产品是香烟（93.1%）。在第一部法律通过之前，以及在第一部法律通过和第二部法律通过之间，包含烟草的场景数量和时长增加了1.6倍（P>.05，P>.05）。在第一部法律通过和第二部法律通过之间以及第二部法律通过之后，场景数量和时长分别减少了3.6倍和5.3倍（P<.05，P<.05）。
持续且全面的烟草控制政策在减少土耳其制作的电影中包含烟草的场景数量方面取得了成效。需要采取全面的多学科方法来克服烟草行业对电影业的影响。
