Wu Weiwei, Yu Li, Li Haiyan, Zhang Tianyi
School of Management, Harbin Institute of Technology, Harbin, China.
Business School, Shantou University, Shantou, China.
Front Psychol. 2022 Jan 31;12:777657. doi: 10.3389/fpsyg.2021.777657. eCollection 2021.
Drawing from the stimulus-organism-response (S-O-R) model, this study examines how and under what circumstances perceived environmental corporate social responsibility (ECSR) affects innovative behavior of employees in the context of environmental protection. Using a sample of 398 employees from different firms in the high energy-consuming industry of China, the results indicate that, at first, perceived ECSR provides a positive effect on organizational identification. Secondly, organizational identification has a positive influence on the innovative behavior of employees. Thirdly, organizational identification plays an important mediating effect between perceived ECSR and the innovative behavior of employees. Fourthly, both the effect of perceived ECSR on organizational identification and the indirect effect of perceived ECSR on the innovative behavior of the employees organizational identification will be stronger when the levels of organizational trust are high. These findings add new insights into the perceived ECSR-employees' innovative behavior relationship and provide important managerial implications for enhancing ECSR perception to improve the innovative behavior of employees.
本研究借鉴刺激-机体-反应（S-O-R）模型，探讨在环境保护背景下，感知到的企业环境社会责任（ECSR）如何以及在何种情况下影响员工的创新行为。以中国高耗能行业不同企业的398名员工为样本，结果表明，首先，感知到的ECSR对组织认同有积极影响。其次，组织认同对员工的创新行为有积极影响。第三，组织认同在感知到的ECSR与员工的创新行为之间起重要的中介作用。第四，当组织信任水平较高时，感知到的ECSR对组织认同的影响以及感知到的ECSR通过组织认同对员工创新行为的间接影响都会更强。这些发现为感知到的ECSR与员工创新行为之间的关系增添了新的见解，并为增强ECSR感知以改善员工创新行为提供了重要的管理启示。
