Growing impact of social media in aesthetics: Review and debate.

Social media has exponentially grown in the past 15 years, and the recent increase in the use of social media platforms in medicine is undeniable. In aesthetic medicine, having a social media presence can help to educate patients, the public, and colleagues on medical knowledge and procedures, while also dispelling the overcrowded misinformation from nonmedical influencers. Social media has many positive aspects that can be incorporated into aesthetic medicine to make the field stronger as well as negative aspects that should be avoided. We review the overall impact of social media in aesthetic medicine.