J Drugs Dermatol. 2024 Sep 1;23(9):742-746. doi: 10.36849/JDD.8074.
Algorithms on various social media platforms feed users what it considers "beautiful", impacting the aesthetic desires of patients as well as beauty ideals.
To discuss how algorithms on social media platforms personalize feeds and influence a patient's preference for procedures.
YouTube, Instagram, and TikTok's websites were searched for how their algorithms function. A narrative review of the literature pertaining to social media and cosmetic procedures was also conducted using PubMed.
RESULTS/DISCUSSION: Social media platforms personalize feeds for their users. Identifying exactly what a patient is exposed to on social media and how that influences their preference for cosmetic procedures presents a challenge at various levels. Social media usage appears to at least influence cosmetic procedure consideration. The desired appearance may be impacted by location, repeated exposure, and familiarity.
While impossible to predict the next beauty trend, it is important to understand how algorithms and artificial intelligence may play an increasing role in a patient’s visual diet and how their aesthetic goals are thereby affected. Using social media platforms and understanding market trends can guide dermatologists to provide evidence-based education, dispel misinformation, and anchor patients in reality while understanding the cosmetic procedures that patients seek. J Drugs Dermatol. 2024;23(9):742-746. doi:10.36849/JDD.8074.
各种社交媒体平台上的算法为用户提供其认为“美的”内容，这影响了患者的审美欲望和审美理想。
讨论社交媒体平台上的算法如何个性化推送内容，并影响患者对手术的偏好。
在 YouTube、Instagram 和 TikTok 的网站上搜索其算法的工作原理。还使用 PubMed 对与社交媒体和美容手术相关的文献进行了叙述性综述。
结果/讨论：社交媒体平台为用户个性化推送内容。确定患者在社交媒体上实际接触到的内容以及这些内容如何影响他们对美容手术的偏好，在各个层面上都存在挑战。社交媒体的使用似乎至少会影响到美容手术的考虑。期望的外观可能会受到地理位置、反复接触和熟悉程度的影响。
虽然无法预测下一个美容趋势，但了解算法和人工智能可能在患者的视觉饮食中扮演越来越重要的角色，以及他们的审美目标因此受到影响，这一点很重要。使用社交媒体平台并了解市场趋势可以帮助皮肤科医生提供基于证据的教育，消除错误信息，并在了解患者寻求的美容手术的同时，让患者保持现实。J 皮肤病学杂志。2024;23(9):742-746。
