Yamaguchi Takumi, Horiguchi Itsuko, Kunugita Naoki
Radiation Emergency Medicine Research Center, Nuclear Safety Research Association, 5-18-1 Shinbashi, Minato City, Tokyo 105-0004, Japan.
The Support Center for Clinical Pharmacy Education and Research, Tokyo University of Science, 1-3 Kagurazaka, Shinjuku City, Tokyo 162-8601, Japan.
Int J Environ Res Public Health. 2022 Mar 13;19(6):3378. doi: 10.3390/ijerph19063378.
After the accident at the Fukushima Daiichi Nuclear Power Station, food products from the areas affected by the accident suffered reputational damage worldwide. Therefore, the present study aimed to identify the factors associated with people refraining from purchasing foods produced in affected areas to avoid radioactive materials. The study also aimed to clarify the time trends for the avoidance of foods produced in Fukushima Prefecture. We used data from "A survey on consumer awareness of reputational damages" conducted by the Japanese Consumers Customer Agency and implemented statistical analysis. Even if the year since the accident differed, "living with children", "knowing detailed information about food inspections", and "not being able to accept radiation risk even if the level is below the standard" were commonly associated. Not only did this study reveal that some people's risk perceptions are fixed even when new knowledge is provided, but it also suggests that the implementation of food inspection can promote reputational damage. Additionally, the avoidance of Fukushima food products was found to decrease as time passed after the Fukushima accident. The results of this study may help develop countermeasures against reputational damage to food products after future nuclear disasters.
福岛第一核电站事故后，事故影响地区的食品在全球范围内声誉受损。因此，本研究旨在确定人们避免购买受影响地区生产的食品以避免放射性物质的相关因素。该研究还旨在阐明避免购买福岛县生产食品的时间趋势。我们使用了日本消费者厅开展的“消费者对声誉损害认知调查”的数据并进行了统计分析。即使事故发生后的年份不同，“有孩子一起生活”“了解食品检查的详细信息”以及“即使辐射水平低于标准也无法接受辐射风险”这些因素通常都是相关的。这项研究不仅揭示了即使提供了新知识，一些人的风险认知仍然固定不变，还表明食品检查的实施可能会加剧声誉损害。此外，研究发现福岛事故后随着时间推移，对福岛食品的回避情况有所减少。本研究结果可能有助于制定未来核灾难后针对食品声誉损害的应对措施。
