Road Safety Research Collaboration, University of the Sunshine Coast, Queensland, Australia.
Traffic Inj Prev. 2022;23(5):226-231. doi: 10.1080/15389588.2022.2049259. Epub 2022 Mar 25.
Speeding is a high-risk behavior that accounts for a significant number of crashes and fatalities across the globe. Prior research indicates that a relationship exists between exposure to speeding behavior (via one's peers or mass media) and subsequent engagement in the behavior. However, no study to date has quantified the perceived extent to which individuals are exposed to such content. Further, the impact of social media content on speeding behavior, relative to peer engagement and mass media sources, has not been investigated. Accordingly, this exploratory study aimed to: (a) quantify the self-reported extent to which the sample believe they were exposed to content encouraging speeding on social media, mass media and peer engagement in the behavior, and (b) examine whether speeding behavior varied as a function of increasing exposure to the behavior via these mediums.
A total of 628 Queensland motorists with a Facebook account were included in this study. Participation involved completing an online survey of 20-25 minutes duration.
Consistent with previous research, half of the sample reported speeding more than 10% of the time they drive ( = 315). On average, participants believed they were exposed to content encouraging speeding behavior 40% of the time via mass media (e.g., television, movies or gaming) and 29% of the time on social media. In addition, they perceived their friends to exceed the speed limit 39% of the time. Finally, self-reported speeding behavior varied as a function of exposure, such that exposure levels were significantly higher in speeders than non-speeders.
The findings from this study suggest that perceptions concerning the frequency with which individuals are exposed to material encouraging speeding via mass media or social media, and their perceptions regarding their peers' engagement in the behavior, all correspond with engagement in speeding behavior. Future research is needed to disentangle the relative impact of such mediums on speeding behavior, and the levels of exposure required to induce behavior change on the road.
超速是一种高风险行为，在全球范围内导致了大量的事故和死亡。先前的研究表明，个体接触超速行为（通过同伴或大众媒体）与随后从事该行为之间存在关系。然而，迄今为止，没有研究量化个人接触此类内容的程度。此外，尚未研究社交媒体内容对超速行为的影响相对于同伴参与和大众媒体来源的影响。因此，这项探索性研究旨在：（a）量化样本中自我报告的他们认为自己接触到社交媒体、大众媒体和同伴参与超速行为的内容的程度；（b）检验超速行为是否因通过这些媒介接触行为的增加而发生变化。
本研究共纳入 628 名有 Facebook 账户的昆士兰州驾驶员。参与研究需要完成一个 20-25 分钟的在线调查。
与先前的研究一致，样本中有一半的人报告说他们开车时超过限速的次数超过 10%（ = 315）。平均而言，参与者认为他们通过大众媒体（如电视、电影或游戏）接触到鼓励超速行为的内容的时间为 40%，通过社交媒体接触到的时间为 29%。此外，他们认为他们的朋友有 39%的时间超过限速。最后，自我报告的超速行为与接触程度有关，超速者的接触水平明显高于非超速者。
本研究的结果表明，人们对通过大众媒体或社交媒体接触到鼓励超速的材料的频率的看法，以及他们对同伴参与该行为的看法，都与超速行为的发生有关。需要进一步的研究来理清这些媒介对超速行为的相对影响，以及在道路上引起行为改变所需的接触水平。
