Zeelenberg Marcel, Breugelmans Seger M
Department of Social Psychology, Tilburg Institute for Behavioral Economics Research (TIBER), Tilburg University, the Netherlands; Department of Marketing, Vrije Universiteit Amsterdam, the Netherlands.
Department of Social Psychology, Tilburg Institute for Behavioral Economics Research (TIBER), Tilburg University, the Netherlands.
Curr Opin Psychol. 2022 Aug;46:101323. doi: 10.1016/j.copsyc.2022.101323. Epub 2022 Feb 28.
Greed is the insatiable desire for more. It is an important economic motive with numerous implications for consumer behavior and decision processes. We describe research showcasing the good, the bad and the ugly of dispositional greed. The good of greed refers to the potential advantageous consequences for society as a whole and for greedy people themselves. The bad of greed refers to the potential harm that it causes to others, and the ugliness of greed refers to the disadvantageous consequences of being greedy for the people themselves.
贪婪是对更多东西的无法满足的欲望。它是一种重要的经济动机，对消费者行为和决策过程有着诸多影响。我们描述了一些研究，展示了特质贪婪的好处、坏处和丑恶之处。贪婪的好处是指对整个社会以及贪婪的人自身可能产生的有利后果。贪婪的坏处是指它可能给他人造成的潜在伤害，而贪婪的丑恶之处是指贪婪对人自身产生的不利后果。
