Yuna Di, Xiaokun Liu, Jianing Li, Lu Han
School of International Economics and Management, Beijing Technology and Business University, Beijing, China.
School of Economics, Beijing Technology and Business University, Beijing, China.
Front Psychol. 2022 Mar 8;13:858900. doi: 10.3389/fpsyg.2022.858900. eCollection 2022.
In recent years, with the popularity of many social media platforms worldwide, the role of "virtual social network platforms" in the field of cross-cultural communication has become increasingly important. Scholars in psychology and neuroscience, and cross-disciplines, are attracted to research on the motivation, mechanisms, and effects of communication on social media across cultures.
This paper collects the co-citation of keywords in "cultural psychology," "cross-culture communication," "neuroscience," and "social media" from the database of web of science and analyzes the hotspots of the literature in word cloud.
Based on our inclusion criteria, 85 relevant studies were extracted from a database of 842 papers. There were 44 articles on cultural communication on social media, of which 26 were from the perspective of psychology and five from the perspective of neuroscience. There are 27 articles that focus on the integration of psychology and neuroscience, but only a few are related to cross-cultural communication on social media.
Scholars have mainly studied the reasons and implications of cultural communication on social media from the perspectives of cultural psychology and neuroscience separately. Keywords "culture" and "social media" generate more links in the hot map, and a large number of keywords of cultural psychology and neuroscience also gather in the hot map, which reflects the trend of integration in academic research. While cultural characteristics have changed with the development of new media and virtual communities, more research is needed to integrate the disciplines of culture, psychology, and neuroscience.
近年来，随着全球众多社交媒体平台的普及，“虚拟社交网络平台”在跨文化交流领域的作用日益重要。心理学、神经科学以及跨学科领域的学者们纷纷投身于研究跨文化背景下社交媒体交流的动机、机制及其影响。
本文从科学网数据库中收集了“文化心理学”“跨文化交流”“神经科学”和“社交媒体”的关键词共被引情况，并通过词云分析文献热点。
根据纳入标准，从842篇论文的数据库中提取了85项相关研究。其中有44篇关于社交媒体文化交流的文章，其中26篇从心理学角度撰写，5篇从神经科学角度撰写。有27篇文章聚焦于心理学与神经科学的融合，但仅有少数与社交媒体的跨文化交流相关。
学者们主要分别从文化心理学和神经科学的角度研究了社交媒体文化交流的原因及影响。关键词“文化”和“社交媒体”在热点图中产生了更多的关联，大量文化心理学和神经科学的关键词也聚集在热点图中，这反映了学术研究的融合趋势。虽然文化特征随着新媒体和虚拟社区的发展而发生了变化，但仍需要更多研究来整合文化、心理学和神经科学等学科。
