Zulkefli Ahmad Umair, Abdullah Muhammad Ridhuan Tony Lim, Endut Mohd Nuri Al-Amin
Department of Management and Humanities, Universiti Teknologi PETRONAS, Seri Iskandar, Malaysia.
Front Psychol. 2022 Mar 10;13:814757. doi: 10.3389/fpsyg.2022.814757. eCollection 2022.
A co-creation values consumers' input as its primary crust in informing businesses on current consumer needs. More importantly, it would be the next shape in future demands of consumers in business sustainability. This paper addressed this context, narrowing its scope in investigating the voices of stakeholders on what would be the essential aspects of the present and future youth qualities in achieving sustainable well-being in the present trend. The findings would be essentially helpful for the youth and the business world to understand the aspects of good youth development, which would shape the next fabric of consumerism. Self-potential development of the youth is vital in achieving excellent life quality and the youth's well-being in Malaysia. However, the increase in challenges faced by today's youth is inconsistent with a decline of the group's well-being. There are various studies and interventions implemented to overcome the youth situation. However, there is still in need for a model that can guide the holistic development of youth self-potential. The purpose of this study is to build a sustainable and comprehensive model of the self-potential development of the youth, which can be integrated with all of the self-potential indicators of the youth a co-creation process. This study used the Fuzzy Delphi Method (FDM) on the proposed elements in the development model and systematically analyzed them using Interpretive Structural Modeling (ISM) to create the development model. The method capitalized 10 stakeholders from various youth development backgrounds in developing the model. The model consists of 25 sub-indicators (SIs, elements) that are divided into five indicators. The model findings show that one of the most driving indicators is an entrepreneurial mindset among youth, followed by the other indicators of youth self-potential development. The model also shows that the civic-mindedness indicator is the output of youth self-potential that will surface at an end of the development. The model will guide the authorized body on the priority elements that can systematically and strategically improve youth self-potential to meet future challenges with youth aspirations.
共创重视消费者的投入，将其视为告知企业当前消费者需求的主要依据。更重要的是，它将成为未来消费者对企业可持续发展需求的下一个形态。本文探讨了这一背景，缩小范围调查利益相关者对于在当前趋势下实现可持续福祉的当下及未来青年素质的关键方面的看法。研究结果对于青年和商业界理解良好青年发展的各个方面至关重要，这将塑造消费主义的下一个架构。青年的自我潜力发展对于在马来西亚实现卓越生活品质和青年福祉至关重要。然而，当今青年面临的挑战增加，但其福祉却在下降。已经开展了各种研究并实施了各种干预措施来改善青年状况。然而，仍然需要一个能够指导青年自我潜力全面发展的模型。本研究的目的是构建一个可持续且全面的青年自我潜力发展模型，该模型可以与青年的所有自我潜力指标整合——这是一个共创过程。本研究对发展模型中的拟议要素使用了模糊德尔菲法（FDM），并使用解释结构建模（ISM）对其进行系统分析以创建发展模型。该方法利用了来自不同青年发展背景的10名利益相关者来构建模型。该模型由25个子指标（SIs，要素）组成，分为五个指标。模型结果表明，最具驱动性的指标之一是青年的创业心态，其次是青年自我潜力发展的其他指标。该模型还表明，公民意识指标是青年自我潜力发展的结果，将在发展后期显现。该模型将指导授权机构关注那些能够系统且战略地提升青年自我潜力以应对未来挑战并满足青年期望的优先要素。
