Loud Emily E, Lambert Victoria C, Porticella Norman, Niederdeppe Jeff, Thrasher James F
Department of Health Promotion, Education & Behavior, Arnold School of Public Health, University of South Carolina, Columbia, SC.
Department of Communication, Cornell University, Ithaca, NY.
Tob Regul Sci. 2021 May;7(3):203-209. doi: 10.18001/trs.7.3.5.
Canada is the only country that currently uses cigarette pack inserts to communicate health messages to smokers, including tips to quit. Messages about strategies for quitting smoking are also central to the US Food and Drug Administration's (FDA) Every Try Counts (ETC) campaign. This study assessed US smokers' responses to Canadian and ETC-based messages formatted for pack inserts.
US adult smokers (N = 524) were recruited from an online consumer panel and rated 8 insert messages: 4 based on Canadian inserts and 4 based on ETC. Participants randomly viewed each message accompanied by an image of either a person or a symbolic representation of the topic. Participants rated the perceived effectiveness (PE) of each message. Paired t-tests were used to assess mean differences in PE across topics, image types, and quit intentions.
ETC messages were consistently rated as more effective than Canadian messages regardless of quit intentions. Image types did not significantly influence PE.
Messages from ETC are perceived as more effective than messages used in Canada. The FDA has the authority to communicate with smokers through inserts and should consider adopting inserts to promote smoking cessation.
加拿大是目前唯一使用烟包内插页向吸烟者传达健康信息（包括戒烟小贴士）的国家。关于戒烟策略的信息也是美国食品药品监督管理局（FDA）的“每一次尝试都重要”（ETC）运动的核心内容。本研究评估了美国吸烟者对为烟包内插页设计的加拿大式信息和基于ETC的信息的反应。
从一个在线消费者小组招募了美国成年吸烟者（N = 524），并让他们对8条内插页信息进行评分：4条基于加拿大内插页，4条基于ETC。参与者随机观看每条信息，并伴有一个人物图像或该主题的象征性表示。参与者对每条信息的感知效果（PE）进行评分。配对t检验用于评估不同主题、图像类型和戒烟意图下PE的平均差异。
无论戒烟意图如何，ETC信息的评分始终高于加拿大信息。图像类型对PE没有显著影响。
ETC的信息比加拿大使用的信息更有效。FDA有权通过内插页与吸烟者沟通，应考虑采用内插页来促进戒烟。
