Oinas-Kukkonen Harri, Pohjolainen Sami, Agyei Eunice
Oulu Advanced Research on Service and Information Systems, University of Oulu, Oulu, Finland.
Front Artif Intell. 2022 Apr 26;5:844817. doi: 10.3389/frai.2022.844817. eCollection 2022.
A common but false perception persists about the level and type of personalization in the offerings of contemporary software, information systems, and services, known as Personalization Myopia: this involves a tendency for researchers to think that there are many more personalized services than there genuinely are, for the general audience to think that they are offered personalized services when they really are not, and for practitioners to have a mistaken idea of what makes a service personalized. And yet in an era, which mashes up large amounts of data, business analytics, deep learning, and persuasive systems, true personalization is a most promising approach for innovating and developing new types of systems and services-including support for behavior change. The potential of true personalization is elaborated in this article, especially with regards to persuasive software features and the oft-neglected fact that users change over time.
对于当代软件、信息系统和服务所提供的个性化程度和类型，存在一种常见但错误的认知，即“个性化近视”：研究人员倾向于认为存在比实际更多的个性化服务，普通受众认为自己得到了个性化服务而实际上并非如此，从业者对于使服务具有个性化的因素也存在错误观念。然而，在一个融合了大量数据、商业分析、深度学习和说服系统的时代，真正的个性化是创新和开发新型系统及服务（包括支持行为改变）的最具潜力的方法。本文阐述了真正个性化的潜力，特别是关于有说服力的软件功能以及用户随时间变化这一常被忽视的事实。
