Li Ying
Creative Design College, Hainan Tropical Ocean University, Hainan, China.
Front Psychol. 2022 Apr 28;13:888164. doi: 10.3389/fpsyg.2022.888164. eCollection 2022.
Although benefits of design perception have been documented from the perspective of consumers on a large scale, but the perspective of employees has been ignored. This study aims to investigate the impact of design elements on employee-brand-based equity under the mediating role of the green concept. For this purpose, data are collected from the employees of the manufacturing sector and 346 responses are used for an inferential purpose. These data were collected using the survey research method through the convenience sampling technique. Data has been analyzed through Smart PLS by applying the structural equation modeling technique. After assessing the measurement and structural model, the results obtained indicate that design elements of products in the manufacturing industry can influence the perception of employees and it can foster positive behavior among employees in the shape of employee-brand-based equity. The mediating role of the green concept has also been proved. Limitations and future directions are also discussed.
尽管从消费者角度大规模记录了设计认知的益处，但员工视角却被忽视了。本研究旨在探讨在绿色概念的中介作用下，设计元素对基于员工品牌的资产的影响。为此，从制造业员工中收集数据，并使用346份回复进行推断分析。这些数据是通过便利抽样技术采用调查研究方法收集的。通过应用结构方程建模技术，利用Smart PLS对数据进行了分析。在评估测量模型和结构模型后，所得结果表明，制造业产品的设计元素会影响员工认知，并能以基于员工品牌的资产的形式促进员工的积极行为。绿色概念的中介作用也得到了证实。同时还讨论了研究的局限性和未来方向。
