Yang Xianbi, Hussain Qureshi Abrar, Kuo Yenku, Quynh Nguyen Ngoc, Kumar Tribhuwan, Wisetsri Worakamol
Institute of Education, Xiamen University, Xiamen, China.
Hangzhou Normal University Qianjiang College, Hangzhou, China.
Front Psychol. 2022 May 26;13:900972. doi: 10.3389/fpsyg.2022.900972. eCollection 2022.
This study investigated the impact of value consonance on employee-based brand equity through the mediating role of teachers' self-efficacy and belongingness. For this purpose, a deductive approach was followed, and data were collected under a cross-sectional research design from academia through a questionnaire. Prior approval from the administration was sought before administrating the questionnaire on a large scale and a sample of 520 teachers was approached in the first phase. At this stage, 418 answered questionnaires were received, while in the second wave, questions related to the teacher's self-efficacy and employee-based brand equity were asked from the respondents. Out of these 418 re-distributed questionnaires, 387 were received back and after discarding the partially filled and incomplete questionnaires, the useable sample size was left as 372. Data have been analyzed by using the structural equation modeling technique, which was assessed through measurement and structural model. Results indicate that value consonance can promote positive behaviors in the workplace. Moreover, teachers with high self-efficacy can develop based on brand equity. Similarly, employees with high-value consonance develop a sense of belongingness with their academic institutes. Limitations and future directions are also discussed.
本研究通过教师自我效能感和归属感的中介作用，调查了价值一致性对基于员工的品牌资产的影响。为此，采用了演绎法，并在横断面研究设计下，通过问卷调查从学术界收集数据。在大规模发放问卷之前，已寻求行政部门的事先批准，第一阶段共接触了520名教师作为样本。在此阶段，共收到418份回答问卷，而在第二波调查中，向受访者询问了与教师自我效能感和基于员工的品牌资产相关的问题。在重新分发的这418份问卷中，共收回387份，在剔除部分填写和不完整的问卷后，可用样本量为372份。采用结构方程建模技术对数据进行了分析，并通过测量模型和结构模型进行了评估。结果表明，价值一致性可以促进工作场所的积极行为。此外，自我效能感高的教师可以基于品牌资产得到发展。同样，价值一致性高的员工对其学术机构有归属感。研究还讨论了局限性和未来方向。
