Ferreira Daniela, Carmo Renato Miguel, Vale Mário
Centre of Geographical Studies Institute of Geography and Spatial Planning Universidade de Lisbon Lisbon Portugal.
ISCTE - University Institute of Lisbon Lisbon Portugal.
Area (Oxf). 2022 Feb 24. doi: 10.1111/area.12785.
This paper shows that, while the pandemic lockdown decelerated everyday life, it has also potentiated further acceleration of the platformisation of urban economic sectors. We show this through an empirical qualitative study of the restaurant sector in Lisbon, in which we found that: (i) the digitalisation of three management tasks during the COVID-19 lockdown - namely marketing, customer relationship management, and delivery tasks - was the trigger for the acceleration of the platformisation of the restaurant sector in Lisbon and (ii) restaurant firms had different departure points in terms of the use of digital technologies - which are linked to their location within the city - and these led to different rhythms in the platformisation of restaurants. We conclude that, as the lockdown measures led to a deceleration of social and economic activities, they also promoted further acceleration of economic change, especially under the logic of the platform economy. Additionally, we show that firms unable to engage with digital platforms have been trying to mimic online dynamics through the implementation of non-platformised digital processes, which leads us to consider that the effects of the process of platformisation extend beyond the platform itself.
本文表明，尽管疫情封锁使日常生活节奏放缓，但它也进一步加速了城市经济部门的平台化进程。我们通过对里斯本餐饮行业的实证定性研究证明了这一点，研究发现：（i）在新冠疫情封锁期间，三项管理任务（即营销、客户关系管理和配送任务）的数字化是里斯本餐饮行业平台化加速的触发因素；（ii）餐饮企业在数字技术使用方面有不同的起点——这与它们在城市中的位置有关——而这些导致了餐饮行业平台化的不同节奏。我们得出结论，由于封锁措施导致社会和经济活动放缓，它们也推动了经济变革的进一步加速，特别是在平台经济的逻辑下。此外，我们表明，无法接入数字平台的企业一直在试图通过实施非平台化的数字流程来模仿在线动态，这使我们认为平台化进程的影响超出了平台本身。
