Media and Communication Science, University of Erfurt, Erfurt, Germany.
Health Communication, Bernhard Nocht Institute for Tropical Medicine, Hamburg, Germany.
PLoS One. 2022 May 24;17(5):e0268911. doi: 10.1371/journal.pone.0268911. eCollection 2022.
Monetary and legal incentives have been proposed to promote COVID-19 vaccination uptake. To evaluate the suitability of incentives, an experiment with German participants examined the effects of payments (varied within subjects: 0 to 10,000 EUR) and freedoms (varied between subjects: vaccination leading vs. not leading to the same benefits as a negative test result) on the vaccination intentions of previously unvaccinated individuals (n = 782) in April 2021. While no effect could be found for freedoms, the share of participants willing to be vaccinated increased with the payment amount. However, a significant change required large rewards of 3,250 EUR or more. While monetary incentives could increase vaccination uptake by a few percentage points, the high costs of implementation challenge the efficiency of the measure and call for alternatives. As the data suggest that considering vaccination as safe, necessary, and prosocial increases an individual's likelihood of wanting to get vaccinated without payment, interventions should focus on these features when promoting vaccination against COVID-19.
货币和法律激励措施已被提议用于促进 COVID-19 疫苗接种。为了评估激励措施的适宜性,一项针对德国参与者的实验研究了支付(在个体内部变化:0 至 10,000 欧元)和自由(在个体之间变化:接种疫苗导致与不接种疫苗但结果为阴性的相同好处)对以前未接种疫苗的个体(n = 782)的疫苗接种意愿的影响。尽管没有发现自由的影响,但愿意接种疫苗的参与者比例随着支付金额的增加而增加。然而,要发生显著变化,需要高达 3,250 欧元或更多的高额奖励。虽然货币激励措施可以将疫苗接种率提高几个百分点,但实施成本高昂,这对该措施的效率提出了挑战,并需要寻找替代方案。由于数据表明,将接种疫苗视为安全、必要和对社会有益会增加个人接种疫苗的意愿而无需支付费用,因此在推广 COVID-19 疫苗接种时,干预措施应侧重于这些方面。