Xiao Wei, Wang Xiao-Ling, Cao Yan-Ning
Department of Human Resource Management at Shanghai Normal University, Shanghai, China.
College of Philosophy, Law and Political Science at Shanghai Normal University, Shanghai, China.
Front Psychol. 2022 May 9;13:902058. doi: 10.3389/fpsyg.2022.902058. eCollection 2022.
Crowdsourcing innovation community has become an important platform for enterprises to gather group wisdom. However, how the crowdsourcing innovation community plays a reference role in creative crowdsourcing participation is unclear. Based on the reference group theory, taking online impression management as the explanatory framework, this study explores the impact of crowdsourcing innovation community reference on the creative territory behavior, and the differences in the crowdsourcing innovation community reference effect among members of different community age groups. A total 524 valid two-stage questionnaires were collected. The empirical analysis results show that under the influence of informational reference and utilitarian reference of the crowdsourcing innovation community, community members are significantly more likely to adopt acquired impression management (AIM) than defensive impression management (DIM); under the influence of value expressive reference of the crowdsourcing innovation community, the possibility of adopting DIM behavior is significantly greater than that of adopting AIM behavior; compared with DIM behavior, AIM behavior has a more inhibitory effect on creative territory behavior. Interestingly, there are different community reference effects among members of different community age groups. In particular, the positive contribution of the elder members is not as good as that of the newcomers. The above research conclusions not only confirm the influence of crowdsourcing community reference on crowd participation decision making but also provide theoretical and practical enlightenment for exploring the cooperation mechanism of crowdsourcing innovation.
众包创新社区已成为企业汇聚群体智慧的重要平台。然而，众包创新社区如何在创意众包参与中发挥参考作用尚不清楚。基于参照群体理论，以在线印象管理为解释框架，本研究探讨众包创新社区参照对创意领地行为的影响，以及不同社区年龄组成员在众包创新社区参照效应上的差异。共收集到524份有效的两阶段问卷。实证分析结果表明，在众包创新社区的信息性参照和功利性参照影响下，社区成员采用获得性印象管理（AIM）的可能性显著高于防御性印象管理（DIM）；在众包创新社区的价值表达性参照影响下，采用DIM行为的可能性显著大于采用AIM行为的可能性；与DIM行为相比，AIM行为对创意领地行为的抑制作用更大。有趣的是，不同社区年龄组成员之间存在不同的社区参照效应。特别是，年长成员的积极贡献不如新成员。上述研究结论不仅证实了众包社区参照对群体参与决策的影响，也为探索众包创新的合作机制提供了理论和实践启示。
