Alba-Martínez Jose, Bononad-Olmo Andrea, Igual Marta, Cunha Luís M, Martínez-Monzó Javier, García-Segovia Purificación
Food Investigation and Innovation Group, Food Technology Department, Universitat Politècnica de València, Camino de Vera s/n, 46022 Valencia, Spain.
GreenUPorto/Inov4Agro, DGAOT, Faculty of Sciences, Campus Agrário de Vairão, University of Porto, Rua da Agrária, 747, 4485-646 Vila do Conde, Portugal.
Foods. 2022 May 13;11(10):1412. doi: 10.3390/foods11101412.
Thinking of the present gastronomic trends is inevitable when talking about innovation in haute pastry. Launching a successful product that meets consumers' high expectations despite the rising demand for new creations is increasingly complex. For this reason, sensory analysis studies are more and more interested in studying the emotional response evoked by these products to better understand and improve user experiences. The main goal of this work was to conduct a study to analyze the emotional arousal of consumers after the visualization of five haute patisserie cakes. An online questionnaire with the EsSense Profile scale and CATA methodology were used for data collection. The EsSense Profile is a predefined and validated scale that measures food-related emotions, which includes 39 terms. When analyzing the emotions expressed by all the participants, 22 were statistically significant, of which 14 were classified as positive, 6 as neutral, and only 2 were negative. By analyzing the responses by gender, we observed differences in the number of elicited emotional terms: females showed significant differences between cakes for 18 emotion terms compared to 8 terms for males. The results obtained support the importance of the emotional profile to understand consumers' expectations and behavior.
在谈论高级糕点的创新时，不可避免地会想到当前的美食潮流。尽管对新创意的需求不断增加，但推出一款成功的、满足消费者高期望的产品变得越来越复杂。因此，感官分析研究越来越关注研究这些产品引发的情感反应，以更好地理解和改善用户体验。这项工作的主要目标是进行一项研究，分析消费者在观看五款高级糕点蛋糕后的情绪唤起情况。使用带有EsSense Profile量表和CATA方法的在线问卷进行数据收集。EsSense Profile是一个预定义且经过验证的量表，用于测量与食物相关的情绪，其中包括39个术语。在分析所有参与者表达的情绪时，有22个在统计学上具有显著意义，其中14个被归类为积极情绪，6个为中性情绪，只有2个为消极情绪。通过按性别分析回答，我们观察到引发的情感术语数量存在差异：女性在18个情感术语上显示出蛋糕之间的显著差异，而男性为8个术语。所获得的结果支持了情感概况对于理解消费者期望和行为的重要性。
