Pan Xiaoquan, Luo Yiqun
Xingzhi College, Zhejiang Normal University, 688 Yingbin Road, Jinhua, Zhejiang Province People's Republic of China.
Curr Psychol. 2022;41(6):3388-3400. doi: 10.1007/s12144-022-03238-0. Epub 2022 May 25.
Previous literature mainly focuses on the impact of social media support on social trust, emotional effect and life attitude, and affirmed the social governance value of social media support. However, the multidimensional relationship between social media support and social confidence, perceived media credibility and life attitude during the COVID-19 pandemic is an important, yet less explored, research issue. The present research aimed to fill in this gap by a survey of 1343 participants who are permanent residents aged 18 and above in a city through WeChat social networking platform. The results showed that: (1) social media support exerted direct influence on social confidence, perceived media credibility and life attitude; (2) perceived media credibility positively influenced social confidence; (3) social media support not only directly promoted social confidence, but also indirectly influenced social confidence through public's perceived media credibility. These findings suggested that strengthening social media support during the COVID-19 pandemic is not only helpful to reconstitute the public's confidence in prevailing against the pandemic, but also is able to help promote the diversification of the power of public network autonomy. This study highlighted social media support as an effective path to improve the ability of social governance.
以往文献主要聚焦于社交媒体支持对社会信任、情感效应和生活态度的影响，并肯定了社交媒体支持的社会治理价值。然而，在新冠疫情期间，社交媒体支持与社会信心、感知媒体可信度和生活态度之间的多维关系是一个重要但较少被探讨的研究问题。本研究旨在通过微信社交网络平台对某城市1343名18岁及以上常住居民进行调查来填补这一空白。结果表明：（1）社交媒体支持对社会信心、感知媒体可信度和生活态度产生直接影响；（2）感知媒体可信度对社会信心产生积极影响；（3）社交媒体支持不仅直接促进社会信心，还通过公众的感知媒体可信度间接影响社会信心。这些发现表明，在新冠疫情期间加强社交媒体支持不仅有助于重建公众对抗疫情的信心，还能够有助于促进公共网络自治力量的多元化。本研究强调社交媒体支持是提高社会治理能力的有效途径。
