Tang Honglei, Rasool Zeeshan, Sarmad Muhammad, Ahmed Ammar, Ahmed Umair
School of Economics and Management, Huzhou University, Huzhou, China.
NFC Institute of Engineering and Technology, Multan, Pakistan.
Front Psychol. 2022 May 12;13:855910. doi: 10.3389/fpsyg.2022.855910. eCollection 2022.
The study examines and theorizes the importance of strategic attribute constructs (strategic orientation, organizational culture, and organizational internal market orientation) as applied to Pakistan's banking sector by identifying their roles in enhancing organizational performance and the mediating effect of organizational commitment. The current study adopted quantitative research designs and methods to determine structural relationships between the proposed constructs. A total of 10 hypotheses were tested underpinned by the Resource-Based View of the Firm and Social Exchange theories. The strategic attributes studied were significantly and positively related to, and enhance, organizational performance if the banks: (1) focus on strategic positioning, (2) fostering a strong organizational culture, (3) strategize internal marketing practices, and (4) boost organizational commitment. The findings supported the mediating role of organizational commitment between strategic attributes and organizational performance. This study contributes to existing literature and supports prior research while filling in gaps in the literature concerning developing countries.
该研究通过确定战略属性结构（战略导向、组织文化和组织内部市场导向）在提升组织绩效中的作用以及组织承诺的中介作用，来检验并从理论上阐述其对巴基斯坦银行业的重要性。本研究采用定量研究设计和方法来确定所提出结构之间的结构关系。在企业资源基础观和社会交换理论的支撑下，共检验了10个假设。如果银行：（1）关注战略定位，（2）培育强大的组织文化，（3）制定内部营销实践策略，以及（4）增强组织承诺，那么所研究的战略属性与组织绩效显著正相关且能提升组织绩效。研究结果支持了组织承诺在战略属性与组织绩效之间的中介作用。本研究对现有文献做出了贡献，支持了先前的研究，同时填补了有关发展中国家文献中的空白。
