Li Xinying, Lou Shuaifu, Zhu Huiqin
Department of Management, Jeonju University, Jeonju, South Korea.
Front Psychol. 2022 Jun 20;13:885452. doi: 10.3389/fpsyg.2022.885452. eCollection 2022.
Market competition is intensifying. The necessity and path of adopting the diversified management model in the media industry are explored to delve into the influence of the media diversification model and entrepreneurship on enterprise financial performance. Besides, the relevant theories such as the media diversification model and entrepreneurial spirit are expounded. Furthermore, Time Publishing & Media is taken as the representative of the media diversification model. Finally, the influence of entrepreneurship on financial performance is discussed regarding entrepreneurship in the Yangtze River Delta as the research object. The profitability, solvency, and operation ability of Time Publishing & Media are analyzed. It is found that there are problems in the profitability and operation ability of Time Publishing & Media. The solvency is good, and the risk of debt repayment is low. As a result, a diversified management model may not have a positive impact on enterprise performance. In addition, the entrepreneurial spirit of the Yangtze River Delta is studied, and the results reveal that the values from 2017 to 2019 are about 66.24, 10.78, and 60.39, respectively, with a significance of 0.00. It implies that the stronger the entrepreneur's ability to take risks, the better the financial performance of the enterprise, but the risk should be appropriate. Therefore, the research on the influence of the media diversification model and entrepreneurship on the financial performance of enterprises in the environment of sustainable development has guided significance for enterprises to improve their business performance and market competitiveness.
市场竞争日益激烈。探讨了传媒行业采用多元化经营模式的必要性和路径，以深入研究传媒多元化模式与创业精神对企业财务绩效的影响。此外，阐述了传媒多元化模式和创业精神等相关理论。再者，以时代出版传媒作为传媒多元化模式的代表。最后，以长三角地区的创业精神为研究对象，探讨创业精神对财务绩效的影响。分析了时代出版传媒的盈利能力、偿债能力和运营能力。研究发现，时代出版传媒在盈利能力和运营能力方面存在问题。偿债能力良好，偿债风险较低。结果表明，多元化经营模式可能对企业绩效没有积极影响。此外，对长三角地区的创业精神进行了研究，结果显示2017年至2019年的值分别约为66.24、10.78和60.39，显著性为0.00。这意味着企业家的冒险能力越强，企业的财务绩效越好，但风险应适度。因此，在可持续发展环境下，研究传媒多元化模式和创业精神对企业财务绩效的影响，对企业提升经营业绩和市场竞争力具有指导意义。
