School of Tourism, Wuyi University, Nanping, China.
Graduate School of Business, SEGi University, Kuala Lumpur, Malaysia.
PLoS One. 2023 Jun 23;18(6):e0287227. doi: 10.1371/journal.pone.0287227. eCollection 2023.
The intention of pro-environmental behavior (PEB) directly affects the sustainable development of protected areas, especially national parks, but few studies have done comparative research on tourist and hiker behaviors. This study explores the intention of tourists' and hikers' pro-environmental behavior based on theory of planned behavior (TPB) and norm activation theory (NAM). Researchers surveyed 454 tourists and 466 hikers in Wuyishan National Park a structural equation modeling data analysis method. The results demonstrate that the TPB and the NAM were accurate in describing for tourists' and hikers' pro-environmental behavior in national park. However, for specific influencing factors, hikers' attitude, awareness of consequences, and assumption of responsibility were significantly different from those of the tourists. This study sheds light on how to better comprehend and advocate for PEB in national parks and proposes different management approaches to improve the PEB of tourists and hikers.
亲环境行为（PEB）的意图直接影响保护区的可持续发展，特别是国家公园，但很少有研究对游客和徒步旅行者的行为进行比较研究。本研究基于计划行为理论（TPB）和规范激活理论（NAM），探讨了游客和徒步旅行者的亲环境行为意图。研究人员在武夷山国家公园对 454 名游客和 466 名徒步旅行者进行了调查，采用结构方程模型进行数据分析。结果表明，TPB 和 NAM 准确地描述了国家公园内游客和徒步旅行者的亲环境行为。然而，对于具体的影响因素，徒步旅行者的态度、后果意识和责任感与游客有显著差异。本研究有助于更好地理解和倡导国家公园内的亲环境行为，并提出了不同的管理方法，以提高游客和徒步旅行者的亲环境行为。
