Universidade Federal de Alagoas, Instituto de Ciência Biológicas e da Saúde, Laboratório de Conservação no Século 21, Av. Lourival Melo Mota, s/n, Tabuleiro do Martins, 57072-900 Maceió, AL, Brazil.
University of Helsinki, Finland Helsinki Institute of Sustainability Science, Department of Geosciences and Geography, Helsinki Lab of Interdisciplinary Conservation Science, 00014 Helsinki, Helsinki, Finland.
An Acad Bras Cienc. 2022 Jul 8;94(suppl 2):e20210395. doi: 10.1590/0001-3765202220210395. eCollection 2022.
Social media data is a rich source of information to assess human activities in catastrophic events. Here, we use social media data to understand how the 2019 Brazilian oil spill influenced social attitudes. Data were collected from the globally popular Instagram platform between August 1, 2019 and March 1, 2020. First, we manually identified the 5 most popular (portuguese language) hashtags related to the oil spill #oleonononordeste; #desastreambiental; #marsemoleo; #sosnordeste; #marsempetroleo. In the sequence, we collected information on captions, post metadata and users associated with posts retrieved using the selected hashtags. We identified a total of 7,413 posts. These posts were grouped in topics: government (47.76%), protest (24.37%), volunteers (24.45%), biodiversity (0.003%), origin (0.006%), tourism (0.008%) and others (0.016%). All topics had the peak of posts in October and November 2019. Nevertheless, interest in the oil spill was temporary, with most posts appearing in the 2-4 months after the beginning of the disaster. Our findings illustrate the enormous potential of using social media data for understanding and monitoring human engagement with environmental disasters, but also suggest that conservationists and environmental groups may only have a limited 'window of opportunity' to engage and mobilize public support for remediation and restoration efforts.
社交媒体数据是评估灾难性事件中人类活动的丰富信息来源。在这里，我们利用社交媒体数据来了解 2019 年巴西石油泄漏如何影响社会态度。数据是从全球流行的 Instagram 平台上于 2019 年 8 月 1 日至 2020 年 3 月 1 日之间收集的。首先，我们手动识别了与石油泄漏相关的最受欢迎的 5 个（葡萄牙语）标签：#oleonononordeste；#desastreambiental；#marsemoleo；#sosnordeste；#marsempetroleo。接着，我们收集了与使用所选标签检索到的帖子相关的标题、帖子元数据和用户信息。我们总共确定了 7413 个帖子。这些帖子被分为以下主题：政府（47.76%）、抗议（24.37%）、志愿者（24.45%）、生物多样性（0.003%）、来源（0.006%）、旅游（0.008%）和其他（0.016%）。所有主题的帖子峰值都出现在 2019 年 10 月和 11 月。然而，对石油泄漏的兴趣是暂时的，大多数帖子出现在灾难发生后的 2-4 个月内。我们的研究结果表明，利用社交媒体数据来理解和监测人类对环境灾难的参与具有巨大的潜力，但也表明保护主义者和环保组织可能只有有限的“机会之窗”来参与并动员公众支持补救和恢复工作。
